Baby Diaper Rash Cream Market Fostered by Escalating Demand for Natural and Organic Product Variants

Rapid urbanization, inflating income levels and growing awareness among parents have boosted the overall sales of baby diapers worldwide. However, the utilization of diapers for long hours may lead to diaper rashes, medically known as diaper dermatitis. Diaper rashes are also caused by infections, friction, chemical allergies and prolonged wetness. These rashes reduce urination and defecation and alter the sleeping patterns of infants/babies. As a result, there is a rise in the demand for baby diaper rash creams across the globe.

Parents nowadays are becoming conscious about the products that they use on their infants/babies. They are also taking into consideration the long-term impact of chemical ingredients, which are employed in diaper rash creams. As a result, they are shifting toward natural baby care products that are free from parabens, phthalates, silicones, petrochemicals, artificial preservatives and other synthetic additives. They are also opting for organic product variants, which are infused with ingredients such as jojoba, sunflower seed, almond and calendula oils. These products contain distinctive antifungal and antibacterial qualities and help in reconditioning and softening the infants’ skin. Furthermore, manufacturers are aggressively investing in promotional activities to maintain a competitive edge and expand their consumer base. Owing to these factors, the global baby diaper rash cream market is anticipated to grow at a CAGR of around 4% during the forecast period (2019-2024).

Market Segmentation: Based on Gender, Type and Distribution Channel

Based on gender, the market has been divided into females and males, wherein males dominate the market.

On the basis of the type, the market has been bifurcated into zinc oxide-based and zinc oxide free creams. At present, the zinc oxide-based diaper rash cream represents the most widely used product type. Zinc oxide forms a protective coating around the rashes and assists in healing the skin of infants/babies and preventing inflammation as well as bacterial infections.

The market has been analyzed on the basis of the distribution channel into supermarkets, specialist retailers, medical stores, online stores, and others. Supermarkets and hypermarkets account for the majority of the total market share. They have gained immense traction across the globe as they provide a one-stop-shop experience to buyers. They offer numerous product varieties and different brands to choose from.

Asia Pacific Holds the Biggest Market Share

The market has been analyzed on the basis of the region, which includes Europe, North America, Asia Pacific, Latin America, and Middle East and Africa. Amongst these, Asia Pacific holds the biggest market share, on account of various new product launches in the region.

The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry. Some of these players include Chicco USA, Inc., Johnson & Johnson, Beiersdorf AG, Burt's Bees Inc., The Himalaya Drug Company, Mission Pharmacal Company, Weleda AG, NUK USA LLC, Sebapharma GmbH & Co. KG, Summer Laboratories Inc., W S Badger Co. Inc., W S Badger Co. Inc., BioVeda Action Research Co., Bayer AG, Forest Laboratories Europe, GlaxoSmithKline Pharmaceuticals SA, Laboratoires Expanscience, Galderma Laboratories, L.P. and Beiersdorf AG.

See Business Details:

Top 6 Players in the Food Packaging Industry

About IMARC Group: IMARC Group is a leading market research and consulting company that offers management strategy and market research worldwide. The company has done multiple projects on the global baby diaper rash cream industry, which has enabled the clients to set up and expand their businesses successfully. Some of the company’s offerings include:

• Market Research
• Plant setup
• Plant Expansion
• Marketing and sales
• Procurement and Distribution
• Innovation and Product Development

Imarc Group is a leading market research and consulting company that offers management strategy and market research worldwide.