A Simple step by step way to learn digital marketing for beginners.

Want to learn digital marketing for free?

Want to learn digital marketing online Or in an institute near you?

Want a step by step path to learn digital marketing & eventually master it?

This article will lay it all out for you. Stick around till the end…

Essential knowledge for a digital marketer -

In the startup world, there’s a concept called Minimum Viable Service. It refers to a bare minimum version of the service, which is productive & can fulfil a customer’s need.

Now, let’s assume you’re a startup & your customer is the business or client whom you’ll be using your digital marketing services in the future.

What’s the bare minimum (or minimum viable knowledge) that you need to know in order to be productive? It’s as follows -

1. Digital Marketing Foundations

• Advantages over traditional marketing

• Creating a Customer Persona

• A Clear understanding of a Marketing Funnel & Buyer Journey

• Various Digital Marketing channels & appropriate circumstances to use them

1. Search Engine Optimization

• How Search Engines work

• Keyword research

• Content Optimization

• On-Page SEO techniques

• Link building strategies

• Local SEO techniques

1. Social Media Management

• Social media platforms (Facebook, Instagram, LinkedIn, Twitter, Quora, YouTube)

• Social Media Profile Optimization

• Social media posting ideas

• Community building

• Building a social media & content strategy

1. Paid Traffic - Advertisements

• Facebook Ads

• Google Ads

1. Testing & Analytics

• Basic Statistics

• Google Analytics

• Split testing

Once you understand & have a clear overview of how they can be used together, you can decide to specialize in one or more of these topics based on your client’s or employers needs.

The Path to acquire the Minimum Viable Knowledge required

The Free path

If you’re wondering how to learn digital marketing at home for free, there’s an abundance of resources out on the internet.

You can scour Google or Youtube for the topics mentioned in the list above & you’ll get tonnes of tutorials on these topics.

Along with these, there are excellent curated resources like -

• Google’s Digital Garage

• Google Skillshop

• Facebook Blueprint

• Hubspot Academy

• Hootsuite Academy

• Twitter Flight School

The Paid Path

The advantage of the Free Path is that you end up not paying any money. However, there is a cost attached.

You may often feel lost, or feel that you lack understanding of how these topics can be practically applied. You may also face paralysis by analysis due to information overload as there are so many resources out there & sometimes they can conflict with each other.

Also, as humans, we generally don’t value the things we get for free & tend to take it for granted. There’s a possibility you may not complete your journey of learning.

However, that shouldn’t hold you back. If you’ve got your eye set on your Goal of becoming a professional digital marketer & you’re relentless about it, you will make it!

That being said, If you’re serious about becoming an expert internet marketer and have the resources to invest in yourself, you can reach out to us. Whether you want to learn digital marketing online or you want to learn digital marketing in Bangalore, we can equip you with the knowledge & experience you’ll need to succeed.

Nidm (National Institute of Digital Marketing) Banashankari, focuses on Innovation and Adaptability in teaching methods to bring the best in our students. We provide 100% placement support