How to Sell Tickets for an Event

Making your event a success depends upon how much gathering you have for it. If their number of attendees is less than the expected number then it is surely not a successful one but if it reaches the target set for it then what can be better than that! You just need to play the cards wisely.

The crux of the whole matter is that selling the tickets is directly proportional to a successful event. Selling event tickets is a challenging endeavor. Selling tickets for an event is not only about the right marketing practices but also about knowing your target audience and your sales game. Selling tickets is a hard job and what makes it even harder is to find new prospects for it. So to take your sales game up you need to start strategizing for their sale as soon as you announce the event.

Today’s buyer is very smart so as soon as they get the wind of it they start the process of looking for the details and as soon as they are through with the whole process of learning about it they want to grab the tickets and make their purchases.

So here are some great ideas that can sell tickets as hotcakes. Be it an upcoming country music concert, product launch of a brand, trade show or a holiday party.

Top ideas to sell tickets

Sell tickets through Mobile App:

Mobiles are one of the most used devices in today’s time as it is very handy and easy to navigate anywhere and at any time. A survey says that almost 1.8 billion people make purchases online. So apart from having other means to sell tickets mobiles should be given the utmost importance. Therefore, a mobile app is a must where people can easily buy tickets when you are planning an event.

Referral programs help:

Buying concert tickets online or tickets of any other events through referral programs can help in increasing the number. Referral programs can give more prospects in terms of selling tickets as people share the referral links with their known people. If it is coming from a person whom you know personally then he/she is more likely to respond to it and thus the conversion rate is more in these cases. This is why referral programs are a great means to ell event tickets.

Design and run contests:

You can design and run an interesting contest online and at various places with attractive giveaways. It is a great way to sell tickets. If you are planning to run a contest online then make sure that you create the easiest steps for it so that even a person using it for the first time also can enter it. Apart from that, places with a lot of gathering like malls, market places or any known brand with which you can collaborate can be great places to run a contest.

Sell the event tickets at a current event:

You can sell tickets for your event at the closing of a current event where there are already a large number of people. These people who come for an event are for sure the most promising customers. An announcement of the upcoming can be made before the closing ceremony and this can be clubbed with interesting offers as well.

Add the fun quotient to your event:

Most of the people come to add value to their life in some way or the other by attending events. These events benefit them this is why they spend their time, money and energy in it. However, if you add a little fun quotient to it, then people are more likely to get attracted to it. This can be done by incorporating an after-party with mocktail or cocktails as it suits the organizers, dinner at a great place, A DJ night or some breathtaking performances by artists. These fun quotients can attract even those people who may not be interested in attending the event in the first place.

Create different categories of tickets with discounts:

If given a choice of selecting tickets from a large number of options can surely boost the number of attendees. You can give offers on buying group tickets; there could be VIP tickets or early-bird tickets as well. These ideas can earn you a larger audience.

Advertise the event at free space:

An event can be promoted without involving the cost at some places you already own. You can promote events at your social media pages of different social media sites which will be free of cost. Apart from that, u can promote the event at places like your email signature which are great places to let the people know about the upcoming event. This can be done by adding a link that will redirect the people to the site where the registration is being done and tickets are being sold.

Create an email newsletter:

Sending an email newsletter is a great way to sell the tickets as the email only goes to the people who have shown interest in your past events or who have opted for the updates of your company. Therefore the chance of purchasing the tickets is more. The best part of the email newsletter is that you can change the content of the newsletter for different segments of people you are sending. Make it sound professional or personalize it is your call!

The name is all that matters:

The name of the event should be such that it creates a buzz instantly among the audience. Strong branding of the event can attract more attendees and thus you can sell more tickets. A great name and a strong branding will make it easier for the people to search it on search engines as well as remember it.

Social Media platforms are the key to success:

Social media platforms are the best way to promote an event. You can make use of CTA to promote your event on Facebook. CTA is a ‘Call To Action’ tool that direst your friends and followers to the website for registration. You can even run a contest or small activities to sell your tickets.

Create interesting hashtags that can link people to your event. Use these hashtags on your Twitter and Instagram handle to create buzz and with this, you can increase the sale of the tickets.

Apart from that, you can build a LinkedIn group for your event. Make it public to invite more attendees. The members in the group will receive updates through emails and this is how you can increase the awareness for the event.

Post promotional videos on these platforms to create enough buzz. Add a direct link to all the above mentioned social media platforms which will directly take the users to the website for registration.

I am Selena, an advisor in VIPSocio. VIPSocio is a valued marketplace for buying and selling tickets for any events, concerts and festivals etc. I also love to write about the management and promotion of events.