5 Reasons that make Bus Branding the Go-To Advertising Medium

5 Reasons that make Bus Branding the Go-To Advertising Medium

Reaching out to customers through the ordinary advertising mediums like Newspapers, Radio and Televisions is becoming more and more difficult. Not only are these mediums flooded with a vast amount of other ads leading to divided attention but also it is rather easy for viewers to skip, ignore or tune out of these as they cause undesirable interruption. In such a case, it is crucial for brands to have a street presence that can reach out to the viewers even when other mediums are unable o do so. And what better way to increase your brand’s street presence than the buses that cover multiple streets in and across cities throughout the day. Here are 5 reasons why Bus Branding can be the perfect choice for your brand.

1. Maximum Visibility

Visibility is the key to effective advertising. And Ads on buses definitely have the visibility that all brands desire. Because of the large size of such ads, they can easily stand out to the viewers. Other than this they are placed at the eye level making further enabling the audience to view the entire message easily.

2. Strategic Locations

Effective advertising involves a strategic planning of the locations where the ads would be displayed. Ad placement is truly the heart of any campaign and when it comes to Transit mediums this planning has to be done very meticulously to ensure that the ad medium is moves according to the movement and location of the audience. Since buses cover important routes and stops which have large number of people that follow the schedule of the buses, thus allowing brand to have a good reach.

3. Cost Effective

The mobility that this medium has, allows it to reach out a larger geographic area than the tradition outdoor media. Because of this, brands can advertise over a vast area with a single ad placed on a bus thus, eliminating the need to spend extra to advertise in different areas. The cost per view is significantly low due to the large viewership of these ads making them extremely cost effective.

4. Repeated Exposure

It has been proven over the course of time that continuous and regular exposure to the same ads increases the favourability of people towards the brand. Since the buses cover same routes multiple times thus providing the advantage of repeated exposure to the advertisers.

5. Can’t be Missed

With television, radio and various other advertising formats there is a very large possibility that these ads may not get seen by many people as it is rather easy for people to skip or ignore it by switching the channel. But this is one such medium that is so in-your-face that it is hard to be missed. People spend a large portion of their day travelling and thus these ads are bound to be viewed by them. The colourful and flashy displays do grab the attention of the audience.

In order to execute your bus branding campaigns effectively it is preferable to go through it with a credible advertising agency. Excellent Publicity is one such organisation with a proven track record of successfully executing bus branding campaigns all over the country that have had significant results for their clients. With Team Excellent’s experience and high quality of service you can achieve remarkable results at the best prices.

How Excellent Publicity can be helpful for an effective Bus Ad Campaign?

Excellent Publicity is an emerging and fastest growing advertising agency started by one of the youngest chartered accountants and an MBA with a top B firm in 2012 headquartered Ahmedabad with branch setups in Mumbai, Pune & Rajkot. Excellent Publicity is the one stop solution to provide best services to have remarkable media campaigns all over the nation. They have as many years of experience in media buying, planning and execution and can provide high quality services with comparatively lower rates. Team Excellent has served thousands of clients and helped them in promoting their brands and reach the target audience successfully.

For more information visit the official website of Excellent Publicity- www.excellentpublicity.com and contact- inquiry@excellentpublicity.com

Vaishal Dalal, co-founder of Excellent Publicity, spends much of his time creating simple but valuable content which helps ecommerce entrepreneurs to grow their online business.