The Ultimate Guide to Digital Marketing in China

The market is China is enticing and lucrative for your company nut it is quite hard to penetrate the Chinese marketplace. However, with increasing awareness and the latest digital methods, it is easy to know the taste of Chinese consumers. The key is to master digital marketing in China, so here are few tips for your digital marketing success in China.

Research

With over 800 million online customers, the market here is varied and incredibly segmented, with different demographics, attitudes, tastes, customer motivations, values, and cultural references. So, conduct proper research and invest is comprehensive, qualified and sound market research before taking the leap. In the long run, you will definitely save a lot of time and money.

Simply Translating into Chinese will not Work

By simply translating your existing brand content will not work for the Chinese audience. There should be fresh content localization or bespoke content for your target Chinese consumers by native digital marketers. The audience here expects information that focuses on their segmented and distinct requirements and also shows understanding, insight, and an effective solution response to those requirements.

Have a.cn domain and arrange for local hosting

A distinct identifier in China is getting a Chinese domain extension (.cn) that makes it easy for you to market your business and lend credibility to your website. Hire an agency that has expertise in digital marketing in China to do all these jobs.

Ensure that your site is optimized for mobile devices

98% of internet users in China use smartphones. Unless your website is optimized for mobile screens, your incoming traffic will bounce away immediately, and your effort will have no value.

Organizing your payment processing

Your Chinese site, social and app stores, and other microsites need integration of payment processing functionality. You must use payment processors like WeChatPay, AliPay, and UnionPay that the Chinese consumers are familiar with. This will help in building trust as well as boost customer experience.

Investing for the long term with Baidu SEO

The right Baidu SEO must be tailored that is aligned with your brand and the requirements of your audience. Research your competitor’s strategy, identify objectives, and implement quality SEO methods to get the best rankings and a suitable online presence. The key to success is continuous refinement and evaluation.

Choosing the Right Agency

A reputed and experienced agency who years of experience in digital marketing in China can provide you the required skill sets, resources, and knowledge that you require for successfully launching and expanding your brand in China. The right partner will be acting as an extension to your personal team and will deliver the essential services that are required to get the promising results at every stage. Moreover, they will share tips and insights that are much needed to sustain in this exciting and rewarding environment thereby enable to get greater returns. They will use the latest technologies, take insights from your data, daily reporting, and constantly work to refine your strategy.

Westwin offers digital marketing services such as market strategy, search engine marketing, WeChat and Weibo social media marketing, PPC advertising, mobile marketing, website localization, and more in china. To know more, visit Adstochina.westwin/who-we-are.

iti Direct Mail offers direct mail marketing services to businesses and non-profits.