As a restaurateur or hotelier, what you want most is to have your tables and beds full. To do this most modern hoteliers are relying on digital marketing tips and tricks to get achieve their objectives. In this blog we’ll be looking at the 5 best digital marketing tips for your hotel and restaurant.
- Local SEO
One of the main strategies to get more users to visit your restaurants is to invest in Local SEO campaigns. What do we mean by Local SEO? As a customer, you will only visit restaurants in your locality, the first thing you do is pop your phone out and look for suggestions. If your restaurant/hotel is not one of the top listings on Google or other popular search and local listing sites you’re sure to be losing out on business. One way to ensure a good ranking on these sites is, provide such excellent service to your customers that they’re compelled to leave you a positive review on the site.
Speaking of localized targeting, another important aspect of digital marketing for hotel and restaurants is to ensure that your business is present on all the local listing sites. What this does is allows you to be visible to more number of people irrespective of their choice of search sites. Sites, like Zomato, Just Dial, etc. are important listing sites for restaurants, while MakeMyTrip, or other travel booking sites could be relevant for hotels.
An important part of digital marketing across industries is social media. This becomes even more important for businesses like restaurants and hotels because it forms a great platform to showcase the highlights of the business. People are obsessed with pictures and videos of food, so if you can entice them with some delicious looking meals they’ll definitely have your on their checklist. Social media can also be used as a brand building tool where you garner a loyal following who will promote your brand on your behalf. Its not as easy as it sounds but with the right digital marketing team working with you, you can surely achieve success.
While it’s important to be present on local listing site where you have an opportunity to grab multiple eye balls at the same time, it’s also very crucial that you have your own website. Zomato and Swiggy have built their business on being customer friendly but eventually all businesses are going to be moving into a more custom based online experience. You can design your website and content with images based on what you know about your customers giving them the most optimal experience. Plus you’ll have larger control over the offers, and deals, and the amount you can save from partner commission can be passed on to the customers.
- Website SEO and Keyword Research
As digital marketing progresses and your customer progresses more and more search volume is coming through voice search. To future proof your business you have to be able to ride the next wave before your competition and we can very clearly say that voice search is going to be the next big thing. So when doing keyword research do keep that in mind.ConclusionIf you need professional help managing the digital marketing activities then please do get in touch with
TTDigitals. While these tips are an overall strategy you could apply, the tactics that TTDigitals could set could really propel your business to a different level.
About the Author
With 3 years of expertise in digital marketing and website design services, having more than 100+ awards in the pocket, TTDigitals is passionate to serve the clients with innovation and creativity.
