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Good Quality Photographs Encourage Website Sales and Conversions

Author: Aarti Rane
by Aarti Rane
Posted: Dec 21, 2019

Product photography is the key to make or break your eCommerce business. For any website owner in the eCommerce business should never take product photography lightly. On the contrary, for a successful eCommerce website rendering exceptional Website product photography services are the stepping stones on which the site grows. From the viewpoint of an online customer, they are unable to touch, feel, and see the product in their own hands. The inability to touch, feel, and see the product in their hands is probably the biggest drawback of online shopping. So your targeted consumers and audience rely on the pictures of the product, which will help them to understand the quality of the brand.

The products on the website represent the brand. The products on the website made of the highest quality, but it will not make a difference to the consumer if the photograph is of the lowest quality. Take a moment and think from your customer’s point of view. It is even better to put yourself in their shoes and think; would you rely on a website with low pixilated photographs of the products. The answer is a big no. It is because good quality photographs allow the customers to visualize the product and what can they expect from the product. Moreover, it is the only medium for gaining the trust of the consumers on the website.

Good quality photographs have the potential to convert visitors into consumers

This is a very well known fact that good quality of product photography in Atlanta leads to conversions. In a survey, the consumers revealed that product images are very crucial when making a purchasing decision. A combination of clean product images with lifestyle images helps in making a purchasing decision quicker than anything else.

Clean cut product images provide the consumers with a clear picture as these images are taken against a plain background, typically a white background. The white background of the photograph allows getting a clear visualization of the product. Multiple shots from different angles giving a clear and full view of what the product is and how it appears to be.

Pictures help to make the final purchase

Everything must remain transparent when it comes to building trust. It may sound repetitive, but it is a fact that the consumers on the eCommerce website cannot physically pick up the product and move around to see how it feels. Showcasing the products from various angles eliminated this drawback related to online shopping. Also, if the product picture is zoomed in to an ultra level, the feeling of viewing the product carefully is mimicked. Moreover, it is also close enough when people inspect products before making a final purchase.

Plain product photos are helpful, but adding lifestyle pictures is a great way to encourage a sale. Lifestyle photographs of the product help the consumers to visualize how the product interacts in real life. The lifestyle photographs are a great way of creating bonds and grabbing the attention of the potential consumer.

EtherArts Product Photography was started in May 2007 by Ms. Aarti, to provide low cost, high resolution white background product photography. We offer great images at low prices. Also available are Volume Discounts on already lowered prices. Our services are recommended by many of our clients in various industries, like Jewelry, products, handbags, cosmetics, Industrial and many more. Let us help your business too!

About the Author

EtherArts Product Photography was started in May 2007 by Ms. Aarti, to provide low cost, high resolution white background product photography.

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Author: Aarti Rane

Aarti Rane

Member since: Feb 08, 2019
Published articles: 24

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