How to Boost Online Sales in 6 Simple Steps

The retail industry saw a significant transformation over the past decade that is coming to an end in 2019. Although most of the major e-commerce platforms were first released in the late 2000s, their popularity only grew over the past few years. Ecommerce development platforms like Magento, Shopify, and Prestashop became a common tool for businesses to explore the online world.

With growing demands for eCommerce development, the software industry reported substantial growth. This led to the rise of a new domain that specifically builds eCommerce solutions, like Magento 2 development. The trend of incorporating online commerce in retail and other areas of business led to such a boost.

Today, the online retail market is, perhaps, the most dynamic and competitive in the entire world. If you are in a retail business, you cannot achieve desired growth without embracing digital commerce. But implementing an online business model is not easy – you have to play your game strategically. Here are some effective tips to help you.

1 - Upgrade your sales strategy

You cannot achieve the best results with outdated software, right? That's also the case with your sales strategy. Your business will not generate the desired profit and revenue with an outdated sales strategy. Your sales plan should be aligned with the ongoing market trends. Take advantage of all digital platforms – especially social media marketing. Facebook and Twitter have become very effective tools for content marketing, use them.

If you plan your social media marketing strategy carefully, you can easily achieve the sales target in a short period. Understand the target audience properly and design a marketing plan around their needs and behavior.

2 - Launch enticing e-mail campaigns

E-mail marketing has long been a powerful way to market your products and services. It enables you to reach customers in a very effective way. But just sending marketing emails in bulk would not do you any good. The content of the email – and its message – should be enticing. For that, you have to analyze market trends and understand consumer behavior.

Tell the customers that you care about them and that you can solve their problems, or make their life more pleasant. Email campaigns are known for generating better ROI than other marketing tools. Through an email, you can tell customers compelling stories in the most personalized way possible.

The process of preparing an email list should be through. You should take the consent of customers before signing them up for email and even newsletters.

3 - Work on SEO & user experience

Your eCommerce store should be easily searchable on the internet. For that to happen, you need to have a proper search engine optimization (SEO) process in place. Usually, small and medium-sized businesses outsource their SEO projects. Find an SEO agency that suits your business needs. Maintaining good visibility on Google and other search engines have become increasingly crucial.

Once customers find your website, the conversion largely depends on what kind of experience they have there. It is important to build a responsive website. On a responsive website, people have the same kind of experience whether you browse it from a desktop, a mobile, or a tablet. Well-Crafted, responsive website design also takes into account more technical factors like what operating system (like android & iOS) is being used.

4 - Demonstrate value proposition of products

Consumers are becoming more aware than ever. They are more likely to buy something if it has a relevant and desired value proposition. An effective demonstration of the value proposition of a product involves enticing content and appealing design. Inform the customers about your product or services in a storytelling style. Always remember that an online store is drastically different from a conventional brick-and-mortar model. Choose an eCommerce development company that can address these requirements and build a feature-rich solution for you.

5 - Improve the shopping cart & payment process

Shopping cart is the channel through which the customer ultimately buys a product. That's why it's also a critical point in the entire shopping process. Combined with the payment gateway, the shopping cart makes or breaks the trust of the customer in your store. Always put immense emphasis on maintaining the functionality of the shopping cart to render the desired experience. Services like Magento 2 development.

6 - Leverage Social Media

Extensively using social media means reaching out to the customers where they are. Multiple studies have concluded that the use of social media has grown substantially over the past few years. According to the analyses, this trend will only grow in the coming years. That means reaching out to the social media users can bring great dividends for your business. The social media presence of your business needs to be managed very carefully. Learn from the big brands and try to imitate them in a way that serves your purpose.

At OrangeMantra, we've been keeping up with the trends in the eCommerce development industry. With the timely delivery of hundreds of eCommerce development projects, we are constantly building new relationships. Our expertise in Magento 2 development makes us the perfect vendor for eCommerce solutions for your business. Whether you are a small clothing retailer or a large consumer goods manufacturer, we can meet your business needs.

The author works for a leading web development company and is an expert in rendering professional website design for all types businesses.