Myths and Facts of Memory Foam Mattress

Say, you’re looking for a memory foam mattress online, You will be surrounded by enticing ads, but a question always stays on top of your mind, "Should I consider the thousands of rupees spent towards mattress price or simply take a leap of faith. And, then there are those myths that keep bothering you. Don’t worry, you aren’t alone. There are countless people who are faced with a tough choice when it comes to buying a new mattress. Finding the right mattress can be a bit of a dampener. To help eliminate unnecessary stress, we are about to expose 5 common memory foam mattress myths and shout out 7 proven memory foam facts

MYTHS:

Myth 1: Memory foam gets hotter in sleep

Memory foam did have the reputation for sleeping hot. But, this is a story of the past. Today, newer high tech memory foam mattresses have turned this to fiction. Companies such as Wink & Nod, manufacture internationally certified memory foam mattresses that use 100% genuine materials with increased air flow by 95% when compared to traditional memory foam. A good quality memory foam mattress has the ability to regulate heat as well as wick away moisture about three times faster than the traditional memory foam mattresses. Most new-age mattresses are also encased with breathable covers, which means sleeping hot is a nightmare that is over.

Myth 2: A memory foam mattress is highly expensive

While few brands might be expensive, a number of online brands have pioneered innovative mattresses crafted with cutting-edge sleep tech at affordable price points. The prices of these online brands are 25-50% less than offline counterparts. This is made possible because online model delivers products from the factory directly to customer doorstep thereby eliminating middlemen and mark-ups in every stage of the distribution cycle. This cost advantage is then passed on to the customer.

Myth 3: Memory foam tends to sink over time

This is the inevitable truth with cheap, low quality foam mattress. Unfortunately, there is indeed a lot of uncertified memory foam out on the market. That said, a good quality memory foam does not sink, and if it does, it’s usually covered under warranty. So, what's the takeaway from this? Always buy certified mattresses and look for a mattress that comes with a 10-year warranty with a 100 day trial period. You can ascertain during the trial if the mattress is the right fit for you. If you are not happy, you can return the mattress and get a full refund. Most online brands offer this convenience and safety for your sleep investment.

Myth 4: Memory foam has a foul odor.

Most people believe that memory foam emits a foul odor. This, again, happens in low quality and inexpensive memory foams. When you shop for memory foam, you must ensure that it does not contain harmful chemicals like CFC and lead used in manufacturing. How can you know that? Look out for international certifications like Certi-PUR(US) and OEKO-Tek fabric. These ensure comfort, support and safety not only for your health but also eco-friendly to the environment.

Myth 5: The more dense the memory foam, firmer it will be

The firmness of the memory foam entirely depends on how it is manufactured. For instance, two brands can make a mattress with the same dimensions, but one can be firmer than the other. So, always ensure to try out the mattress you plan on buying. Buy from brands that offer 100 day trial. And, don’t forget to check out their return policy, in case you do not like the feel of the mattress.

FACTS:

Here are the 7 ways in which memory foam mattresses can improve your sleep -

Fact 1. Relief for Pressure Points: Memory foam mattresses help relieve the pressure points in the body, especially when lying down for a long period of time. These mattresses help in cushioning the body, decreasing pain across many sensitive areas. The mattress always adjusts as per the shape of the individual, rather than the other way round.

Fact 2. Proper Spinal/Back Support: Memory foam mattresses offer proper support for every part of one’s body. Your weight is spread evenly across the surface of the bed. As a result, you get ample lower back support while your spine remains in a neutral position. On spring mattresses, weight is usually focused on zones such as the hips, shoulders, and heels. This can be a pain for those who sleep on their side or back since there will be no support for the lumbar area. It may cause muscle tension and pain in the lower back. Memory foam mattresses, on the other hand, offer proper alignment for the back and spine.

Fact 3. Relief for conditions like arthritis: Memory foam mattresses are recommended for those who suffer from arthritis or fibromyalgia. They improve sleep quality by supporting the hips, back and shoulders. Better sleep leads to greater wellbeing and contributes to faster recovery for these patients.

Fact 4. Support for Various Positions: Woke up on the wrong side of the bed this morning? Chances are, that it had a lot to do with your sleep position. Memory foam mattresses can adjust to multiple sleeping positions, equally. It does not matter whether you sleep on your side, stomach or back. These mattresses can evenly support each part of the body and give you adequate lumbar support.

Fact 5. Motion Absorption: Memory foam mattresses absorb motion and isolate it instead of transferring the same. Regular mattresses usually create waves which lead to disturbed sleep. With memory foam mattresses, whenever someone gets out of bed, the partner can still sleep soundly. Quite useful when you want to sneak out of bed for that midnight snack!

Fact 6. Combats Dust Mites: Regular mattresses can sometimes contain as many as 10 million dust mites inside them. However, memory foam mattresses combat dust mites, since they have a higher density in terms of the structure and type of material. These mattresses are dust-resistant and safe for young children as well as the aged.

Fact 7. Hypoallergenic Quotient: It is a well-known fact that environmental allergens can trigger allergies and conditions like Asthma. These can be emitted from furniture and upholstery treated with commercial sprays and paints. Memory foam mattresses are hypoallergenic and resist allergens such as pet dander and mold. This ensures prolonged use of such mattresses is safer, for those with respiratory conditions.

Being one of the best memory foam mattresses in India, Wink & Nod mattresses are engineered to offer exceptional comfort and quality. Not many manufacturers can claim to offer an incomparable product. The Wink & Nod mattress comes with three Ortho-foam layers and a fiber-plush cover, which ensure excellent posture and back support while you sleep. The cool gel memory foam used in our mattresses is temperature adaptive and easily retains shape, even over long periods of time.

Wink & Nod mattresses use OEKO-Tex®standard hypoallergenic fabrics and conform to CertiPUR-US® standards in terms of foam/build quality. You can return the mattress if you are not satisfied within 100 days, and there is a 10-year warranty as well. The bamboo fabric cover ensures ample breathability and better air circulation. Wink & Nod mattresses are certainly your best bet when it comes to sleeping peacefully and comfortably each night!

About Wink & Nod

Wink & Nod is an innovative sleep-focused online brand that crafts internationally certified sleep products that leaves modern Indian consumers relaxed, refreshed and ready to dream. Wink & Nod started selling its premium memory foam mattresses and pillows in early 2018 off its website and Amazon. The mattresses are loved by consumers and the company has grown in revenue by 5x in the last 1.5 years. The company also attracted investor interest, and raised an undisclosed seed round in late 2018 from Guild Capital, a US-based VC firm. Today Wink & Nod is one of the highest rated online mattress brands in India and sells its products on its website, Amazon, Flipkart and Pepperfry.

Garima Sharma is media manager who has vast experience in PR, branding and digital advertising. Her interests revolve around everything sleep, be it about bedrooms, sleep science, sleep diet, sleep techniques or sleep products.