Tissue Paper Market Global Industry Trends, Share, Size and Forecast Report By 2030

Tissue Paper Market - Global Market Share, Trends, Analysis and Forecasts, 2020-2030 provides insights on key developments, sales network, business strategies, research & development activities, production and consumption, supply chain analysis, competitive landscape, and market composition analysis.

Rising hygiene awareness across developing countries, increasing urban population, and rapidly expanding tourism and hospitality industry are anticipated to be the major parameters driving the global tissue paper market in coming years. The hospitality and tourism industry in Asia Pacific and Europe is expanding at a prominent rate, thereby fueling demand for tissue papers across these geographies. Additionally, fueled by women empowerment initiative, women workforce has witnessed a discrete growth across the globe, thereby boosting demand for hygiene consumables. However, environmental impacts of tissue manufacturing is anticipated to hinder market growth.

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High per capita consumption per annum of toilet papers across North America and Europe to drive market in these geographies

The tissue paper market is segmented based on product type, application, sales channel, and geography. Based on product type, global tissue paper market is segmented into toilet paper, kitchen & hand towels, napkins, facial tissues, and others. Toilet papers contributed a major share to the global market in 2018 owing to increased demand from commercial and residential users across the globe. The per capita consumption of toilet paper has increased significantly over last decade due to surge in population. The per capita consumption of toilet paper in North America and Europe is very high as compared to that of Asian and African countries. The U.S. accounts for 141 rolls of toilet paper per capita annually, follow by the U.S. is Germany, the U.K., Japan and China with per capita consumption of toilet paper at 134 rolls, 127 rolls, 91 rolls, and 49 rolls respectively. Consequently, North America and Europe contributed major share to the global tissue paper market in 2019 and is anticipated to be witness steady growth over the forecast period.

Rapid urbanization and expansion of corporate spaces across the globe to fuel market demand

Based on application, the market is segmented into "At home (AH)" and "Away from home (AFH)". The Away from home (AFH) application of tissue paper dominated the global tissue paper market in 2019 and is anticipated to be the fastest growing segment during the forecast period 2020-2030 growing at a CAGR of 15%. This growth and market dominance is credited to the increase in corporate workspaces across Asia Pacific and Middle East and Africa. Moreover, North America accounted for a major share in consumption of tissue papers in Away from home (AFH) applications and is anticipated to be dominating geography throughout the forecast period.

Online sales channel dominated the market owing to easy availability and wide range to select from

Based on sales channel, the market is segmented into offline and online. Online sales channel are anticipated to be the fastest growing segment owing to accessibility and wide selection range available at online platforms. Consumers can compare price of products available from different manufactures and select appropriate product to meet specific requirement, as a result online sales are anticipated to gain traction during the forecast period. The long term procurement contracts between corporate users and manufacturers or distributors of tissue papers has resulted in Offline sales channel being the dominating market segment in terms of revenue generation and is anticipated to grow at a steady rate during the forecast period.

Major players operating in the global tissue market include Kimberly-Clark Corp., Essity AB, Georgia-Pacific LLC, Asia Pulp and Paper Group, Procter & Gamble Company, Sofidel Group Co., CMPC Tissue S.A., WEPA Hygieneprodukte GmbH, Metsä Group, and Cascades Inc.

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