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How to build brand trust on social media?

Author: Monica Geller
by Monica Geller
Posted: Dec 27, 2019

We as a business owner have always been trying to figure out various twists and turns that will help a brand to get noticed. Even the slightest of details are not left unattended when it comes to showing the identity of the brand, and this can be perfectly done when a branding agency is on board. They make sure to go down even with the nitty-gritty things of the website and see that everything is just in place.

We always believe that a brand's image and identity are what speaks a lot of the products that it sells. Even after so much of doing with branding, there is no guarantee that the audience will recognize you from among millions of iconic brands. That is when building brand trust comes into the picture; when this trust is built, the consumers will not step back from purchasing the products and services and will also stay loyal towards the brand.

So, now we will look at how to build brand trust.

  1. Interaction: Interacting is the key source of gaining trust. When the brand is interactive with the audience, they tend to build a kind of connection that will not go. Frequently posting about the product or service, wishing your customers on their special days, replying to their queries, etc. in this way of interacting, the audience will get the connection and start building trust.
  2. Encouraging reviews: People are more likely to depend on the reviews when they are going for a product or service. If the brand encourages its customers to write reviews even if they are negative, it will help them to overcome their weaknesses. Most of the brands tend to delete bad reviews that the customers give. This will indicate that the brand is not open to taking negative reviews. Few customers write reviews on social media pages below the post, this means that every review helps the page to build trust within the audience and also in search engines.
  3. Responding to customer requests: Many of the social media messages are left unattended, and they actually cost thousands of rupees for the business. So, it is better to check on the messages, queries that customers ask for and catch the opportunity of changing them into prospective consumers.

It is not just on your social media page; you can look out for the customers who are looking at your competitors’ brand and then give them offers or deals that will attract them to buy your product or service.

4. Brand transparency: Social media is the platform that has created more connection with the audience than on any other platform. Brand transparency is where the audience and customers have full access to every stage of the branding journey. This might bring in some negative revelations, but it is all about being honest with the customers and only that will help improve brand trust. By providing a whole level of insights to the customers will only make the product sale and the audience will have a reason to choose you over your competitors.

If your brand is unable to provide the right way to create trust and awareness in the minds of the customers like the vision of the company, from where are the products sourced, etc. If all these will not bring enough satisfaction to the consumers, they will simply switch to another brand

About the Author

I am an SEO Analyst working in a leading digital marketing agency.

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Author: Monica Geller

Monica Geller

Member since: Aug 07, 2019
Published articles: 21

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