Tips for Creating SEO-Friendly Content for a Law Firm Website
Posted: Dec 30, 2019
In the last few decades, law firms have taken advantage of traditional advertising to get clients. Attorneys have made commercials for TVs, written advertisements for newspapers, and even rented billboards. Today, the same strategy doesn't work anymore. After all, most people who are looking for legal assistance use the internet.
Because of this, law firm websites are competing to rank high on search engine results pages. For that to happen, they need to create SEO-friendly content. Here's how to do it:Pick the Right Keywords
SEO works around keywords. They're phrases that are most likely to be input in the search engine bar, so they often read like:
- Law firm near me
- Bankruptcy attorney in [city, state]
- Low cost legal advice
- Criminal lawyer in [location]
- Civil rights law expert near me
To choose the right keywords for legal SEO, you can take advantage of tools available for free on the internet. Google Keyword Planner and KeywordFinder are just 2 examples. They can help you find the most common terms people use in search engines when looking for an attorney.Use Headlines and Subheadings
Headlines and subheadings make your blog easier to skim through. An article like that will be reposted by readers in their social media accounts. But, apart from its "shareability," what matters most is how search engine bots will understand your content.
When bots crawl through your blog, they'll use your headlines and subheadings to get an idea of what you're talking about. They'll determine your article's relevance, which helps it rank in search engine results pages.
Keep your headlines short but catchy. In 10 words or less, you should clearly summarize your topic and include at least one keyword. Here are a few examples:
- Tips for Choosing a Criminal Lawyer in [Location]
- Surprising Ways a Bankruptcy Attorney Can Help Your Legal Case
- Legal Matters Only a Civil Rights Expert Can Explain
In the past, your website traffic was heavily affected by the number of posts you published. So, content creators used to write blogs that were less than 200 words long. But, that's no longer applicable today.
Now, search engines take into account the quality of your content because they want to provide users with more relevant articles. So, a 200-word blog that doesn't contain significant information won't rank high even if it contains the right keywords.
The recommended length is 400 to 600 words. That should be enough for you to balance the right amount of information and number of keywords. Plus, it won't bore your reader too much compared to a full-length article with more than 1500 words.These are just a few tips to create blog posts that'll rank high in any search engine results page. Get in touch with a law firm SEO expert who can assist you in optimizing your website.
The author of this article has many years of experience at writing blogs and informative articles on digital marketing companies. With its experience, he will recommend business owners to hire a PPC Management Company.