Asia-Pacific to rise at a significant growth rate in Electrolyte Drinks Market

Market overview

Electrolyte drinks are chemically treated beverages that create ions in body fluids. They give instant energy and physical & mental stimulation. The primary ingredients in electrolyte drinks include caffeine and taurine, which offer stimuli and are essential for skeletal muscle growth and cardiovascular functions.

The global Electrolyte Drinks Market was worth USD 22.37 Billion in 2019, expanding at a robust CAGR over the forecast period.

Recent developments

• Pocari Sweat is a Japanese sports drink produced by Otsuka Pharmaceutical. It was proposed and launched in 1980, which is now available in East Asia, the Middle East, Southeast Asia, and Australia. Pocari Sweat is a mild-tasting, relatively light, non-carbonated sweet drink and is publicized as an "ion supply drink".

Market Drivers and Restrains

Increase in health awareness and change in buyer lifestyles are the significant aspects that increase the electrolyte drinks market.

Moreover, the rise in demand for convenience beverages, an increase in sports activities, growth in income and rapid urbanization supplement the market development.

However, more use of electrolyte drinks has been related to health risks such as sleeplessness, frequent urination, and abnormal heart rhythms, which is a primary restraint of this market.

Report is segmented as

By Product type

• natural
• artificial

By Sales channel

• independent retailers
• convenience stores
• specialist retailers
• online retailers

Geographical Segmentation:

Based on geography, the world market is segmented under many regions, namely, North America, Asia-Pacific, Latin America, Middle East and Africa, and Europe. Asia-Pacific is expected to raise a significant growth rate due to the increasing disposable incomes and varying demographics.

Key market players:

• GATORADE THE SPORTS FUEL COMPANY
• THE COCA-COLA COMPANY
• BA SPORTS NUTRITION, LLC.
• J DONOHOE BEVERAGES LTD.
• PepsiCo
• ALL SPORT, INC.
• BE Innovations
• GU Energy Labs
• Otsuka Pharmaceutical Co., Ltd.
• CytoSport, Inc.

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Scope of the report:

The report offers a comprehensive examination of the industry by providing the estimations of market potential and forecasts with utmost granularity. Along this, the factors influential in influencing the market dynamics and trends discussed in detail at the product level. Further, the performance of the market at the regional and country-level had assessed and the prospects with huge growth potential identified and debated.

The key players in the industry are profiled giving insights on their financial performance, market position and growth strategies. Comparative analysis on prime strategically activities of the market players delineating the key developments like mergers & acquisitions, collaborations and an evaluation of the competitive environment within the industry had provided. The report also provides a broad outlook of the current market along with recommendations from industry experts on the opportunities for investment activity.

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