Floor POP Display Market Growth Analysis By Size, Share, News, Demand, Opportunity D

The Floor POP Display Market - Global Market Share, Trends, Analysis and Forecasts, 2020-2030 provides insights on key developments, business strategies, research & development activities, major production and consumption, ecosystem analysis, competitive landscape, and market composition analysis.

Evolution of organized retailing and adoption of aggressive marketing strategies to bolster floor POP display market growth

The emergence of online retailing has intensified the competition for effective product merchandising solutions across offline retail outlets. Brands are focusing on devising aggressive marketing strategies for effective branding of products to stand out and attract customers. This has led to increased adoption of floor POP displays as these displays offer an efficient advertising solutions to reach out to customers. Additionally, competition in consumer products has intensified significantly due to availability of wide products range from competitors. The global floor POP display market is anticipated to propel at a compound annual growth rate (CAGR) of 7.5% (approx.) during forecast years owing to instantaneous visibility, popularity across hypermarkets, supermarkets, & convenience stores, and rising popularity.

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Improved strength, aesthetic values and ecological characteristics to fuel adoption of corrugated board in floor POP display market.

The floor POP display market is segmented based on material type, sales channel, end use industry, and geography. Based on material type, the market is segmented into corrugated board, foam board, plastic sheet, glass, metal, and others. Among these, the corrugated board floor POP displays dominated to market in 2018 and are anticipated to grow at a prominent rate during the forecast period. Corrugated boards offer significant strength and aesthetics required for attracting customers and are ecological, consequently corrugated board floor POP displays are anticipated to grow at a CAGR of 7.2% (approx.) during the forecast period. Adoption of glass and metal for advertisement of automotive components is anticipated to fuel market demand over coming years.

Intense competition and aggressive marketing strategies to fuel adoption of floor POP displays in Cosmetic & Personal Care and Food & Beverages

Based on end use industry, the market is segmented into food & beverages, cosmetics & personal care, pharmaceuticals, printing & stationary, electronics, automotive, and other. Cosmetic & Personal Care, and Food & Beverages collectively contributed a major share to the market. Focused branding activities and introduction of new products along with intensifying competition are the major attributes fueling the growth of cosmetic & personal care and food & beverages floor POP display market.

Based on geography, the market is segmented into North America, South America, Europe, Asia Pacific, and Middle East & Africa. North America dominated the market in 2018 and is anticipated to be a largest revenue contributor during the forecast period. Followed by North America, Asia Pacific is anticipated to contribute a prominent share to the global floor POP display market and is anticipated to grow at a CAGR of 8.5% (approx.) during forecast period.

Major players operating in the global Floor POP Display market include Creative Displays Now, DS Smith Plc, FFR Merchandising Company, Georgia-Pacific LLC, Marketing Alliance Group, Pratt Industries Inc., Smurfit Kappa Group PLC, Sonoco Products Company, U.S. Corrugated, Inc., and WestRock Company among others.

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