Tricycle Branding: A Break Through in Transit Advertising

With the increasing number of products that have entered the markets today, there has been cut throat competition between brands which has only intensified with time. When all brands today are spending large portions of their annual budget for the marketing of their product, it is rather easier for brands to get overshadowed in this vast pool of advertisements. In such a situation, product differentiation cannot be the sole instrument to combat such fierce competition; it is also necessary for brands to constantly update and differentiate the techniques that they use to promote their product among the target audience. Tricycle Branding is a relatively newer advertising medium that can help your brand achieve a tremendous visibility and audience attention even when surrounded by a plethora of other advertising mediums. In a fairly short period time, this ad format, with the impact that it creates, has truly gained a lot of credibility for itself from advertisers all over the country. It makes use of special boxes baring ads that are propped up on tricycles which make rounds slowly across the pre-decided routes. Just like other transit advertising mediums like, Tricycles of course are able to advertise over a considerably larger area but what gives this medium an edge over the other transit mediums is the control and flexibility that the advertisers enjoy over it. Trains, Buses, Cabs and Auto Rickshaws are unable to provide the advertisers the control required to decide the exact routes that the medium covers and the exact timings at which the medium is available at the required locations as they function on the basis fixed schedules, demand or the whims of the drivers as the primary purpose of these mediums is commutation. But when it comes to transit medium, the sole purpose of this format is advertising so the advertisers have the complete power to decide the exact routes they wish to cover with the tricycle along with the time schedule thus enabling them to target their campaigns more effectively. Besides this being a newer and more innovative advertising medium this medium very skilfully captures the attention of the passers-by with its unique shape and design. The extended period of attention that your ad receives through this medium truly outweighs any other transit advertising medium and unlike trains and buses that have limited ad inventory, this medium is readily available at any point of time. The physical presence, large size and the eyelevel visibility of these ads do not allow the viewers to ignore or miss these ads further allowing brands to have a greater reach. In tricycle branding, advertisers can choose from two options- Backlit and non-lit tricycles, according to the time schedule that they choose. Backlit tricycles are illuminated and are thus used to advertise in the evening while Non-lit as the name suggests have no source of illumination and are therefore used to advertise during the day. With the innumerable benefits that it medium has along with its affordability, Tricycles have truly been a breakthrough discovery in the field of advertising and any brand that wishes to expand its awareness in its target location must invest in this medium.

How Excellent Publicity can be helpful for an effective Tricycle Ad Campaign?

Excellent Publicity is an emerging and fastest growing advertising agency started by one of the youngest chartered accountants and an MBA with a top B firm in 2012 headquartered Ahmedabad with branch setups in Mumbai, Pune & Rajkot. Excellent Publicity is the one stop solution to provide best services to have remarkable media campaigns all over the nation. They have as many years of experience in media buying, planning and execution and can provide high quality services with comparatively lower rates. Team Excellent has served thousands of clients and helped them in promoting their brands and reach the target audience successfully.

For more information visit the official website of Excellent Publicity- www.excellentpublicity.com and contact- inquiry@excellentpublicity.com

Vaishal Dalal, co-founder of Excellent Publicity, spends much of his time creating simple but valuable content which helps ecommerce entrepreneurs to grow their online business.