How to Find New Customers for Your Business Using Video Marketing?

The potential of video marketing is massive, and there are no second thoughts around it. It is not hard to see that the Internet is literally brimming with all video tactics and marketing. One of the reasons why video marketing is such a trend is because it has turned out to be a revolution.

Let’s talk around some facts to validate the aforementioned statements. More than 60 percent of marketers have adopted and adapted video marketing. Out of these marketers, more than 80 percent have agreed to the fact that video content has given them a good return on investment.

So what does video really do? For the basics, it grabs attention. Yes. In today’s world, people are distracted. They are constantly occupied in their tasks, work, job, home, family and everything else. Their inbox is overflowing emails that they barely have enough time to catch up on. In this hasty world, how do you expect them to read about your product, business or brand? Hence, video rules out. It allows the audience to deal with content at convenience. Play it as per your schedule. Pause it when you want, without going back and wasting time.

Today, a video has turned out to be so powerful that it is being used to attract new customers to any business. How? Well, that’s a good question. Let’s see how video can get you, new customers.

First and foremost, decide on your goal. Decide what all things you want to achieve, this way you’d be able to decide on the type of video that can be opted for. Customers are the pillars of a better business. Any business that does not have a strong and growing customer base can never progress. Video marketing demystifies that for you. Videos that are generated for the sole purpose of acquiring customers have to be persuasive. Until and unless your video does not persuade or convince the audience to try out your product, brand or service, your video is not worth it. So how do you make your video persuasive? Make direct contact, and induce the need for the product. Involve storytelling. Convince the customer that your product exists to complete or be a part of their lifestyle.

There’s another approach as well. Create or narrate a problem through your video. The problem that exists in your audience’s life. Your product will solve that problem, hence creating a need for the same. Once your audience adds you to their list of the prospective solution, that’s the first step towards gaining new customers. Make your customers believe that you have the best solution for their problems.

Next up is lead generation. As the name suggests, lead generation is all about encouraging new leads and grasping them. When you craft a video for this purpose, make sure that you take all the options into the consideration. Now, let’s have a look at the options:

Company Commercials: These are short videos that simply promote your business or company. They encourage the audience to seek a greater amount of information about you. And your products.

Explainer Videos: These are best kind of videos that can be used to acquire new customers. They involve storytelling, animation and are very short and sweet. All you got to do is hire an Explainer Video Company and they will deliver you a well-crafted explainer video as per your aim.

Product Commercial: Simple promotional videos that are crafted to promote your product. Nothing fancy. They might hit the target market directly as they are not very complicated. They turn out to be one of the most effect forms of videos over social media as well.

Once you figure out what kind of video you’d like to adapt for video, next up is lead acquisition. It is very important that you handle your generated leads very carefully. Generating new customers doesn’t always mean that they will go for your product. They might bounce back. Offer them a video that will be enough to acquire them. These videos have to be promising and satisfactory. These videos can also be in the form of company story videos or videos in email marketing. Such videos depict a lighter version of your brand. Their core aim is to connect, humanize and show the credibility of the brand. They are designed to show emotions.

Video marketing has proved to be an effective way to rule the market. But as a marketer, you have to decide what your aim is. Once you have your videos handy, share them at social media platforms, link them in emails and your website. Promote them. These videos are so dynamic that in no time you will see a gradual increase in new customers and your popularity.

Hello, I am Prashant, Digital Marketing Manager of MotionGility - An Animated Explainer Video Company in India. For any query or business partnership, you can contact us at info@motiongility.com