Why Is It Important for Media Professionals to Learn Story telling Skills?

Media, the most buzzing and creative profession of the modern era that keeps the global audience glued to their gadgets all day long. Since the media today has an immense power to influence the audience’s thoughts, journalists are liable to deliver authentic content. Many media houses and production teams are now focusing on incorporating methods and models working on modern storytelling approaches to make their content interesting and unique. But the question that arises is - how effectively the media can deliver a message?Corporate innovation in Singapore is one such workshop that aims at offering new direction to the creative world. Undoubtedly, the courseware has won compliments in big corporate houses, where the teams are nor implementing creative yet effective ways to do things. The media world is not an exception. Corporate innovation works as an essential element to deliver creative and innovate results, thus, media houses are also keen to arrange such workshops at their centers.

What is storytelling workshop all about?

Well, the key lies in understanding your audiences. The audience can relate to the content if it addresses their key concerns, has a story to tell, offers solutions to their problems or answers their questions. The storytelling has this power of engaging and captivating people’s attention. The surge of social networking sites is a good example of how stories can influence people. The contents with great visuals and a story always have a good number of followers. Be it the lengthy Facebook posts, the short powerful one-liners in microblogging sites or a single photo in photo blogging sites connects with the viewers easily because each of this content has a story to tell.

Have you ever wondered what makes these social media contents so captivating? Of course, it is the stories with the colorful visuals. Stories has the ability to capture human emotions and mind, thus, attending a storytelling workshop can help media professionals to explain their thoughts and opinions in a better way. Stories helps us to understand the message as human minds psychologically tend to place themselves in the shoes of the characters and empathize the whole concept.

How it’s relevant to media professionals?

The same applies for media professionals. If you are successful in weaving your message as the central character of your story, audience can empathize with it. After all human minds are wired and if they don’t have a reason to believe you, they will never do that. If you succeed in creating that extra layer of humanity in their minds, you succeed in connecting with the audience.

A few studies have revealed that people often use their emotions to judge people or messages rather than facts or features of the elements. Creating stories can do wonders to sell your message and it may leave a positive impact on audiences. Ultimately, media’s main aim should be to attract people to revisit and consume their product.

To survive this fast-paced competitive and digital world, professionals must be equipped not only with functional or technical skills but also should have a strong emotional skill. The so-called human touch or empathy is fast fading and creating huge void in professional world. For media professionals, the right dose of emotional quotient can be achieved by mastering the skill of storytelling. Many media corporations are now exploring innovative ways to equip its professionals with the so-called human touch or emotional connect. Conducting workshops for the employees is the first step towards this initiative.

Media professionals should compulsorily train themselves by enrolling to storytelling workshops. Corporations should make it a point to include storytelling skills as a part of grooming the media professionals. As the reachability and accessibility of media has become vast and is widening further, it has become essential to train our future professionals to convey messages interestingly that makes them stand apart from the crowd. As an old saying goes, those who tell the stories rule the world.

You can explore the web to know more about institutions and training centers who offer corporate innovation in Singapore to make your media professionals abreast with latest trends and skills.

Marc Jepson is working as a corporate trainer with an educational institute. He is a pro at delivering innovation training in Singapore.