6 Reasons: Why Lawyers Should Use Online Video For Marketing

Ask attorneys about the type of content they use to promote their practice and a majority of them will reply about blogs and other text-based material. While write-ups will always remain an effective medium for creating a strong online presence, lawyers cannot ignore other content types. One format that is generating huge interest in users across the globe and can be used by law firms for promotion is video. It is essential that lawyers should seriously consider using online video for marketing their firms. It will allow them to break the monotony of text and infuse energy into their campaign. Visual-based content will also help in projecting a modern image of your law firm communicating to the audience that you are well aware of current trends. Every top-class online marketing for law firms consultant also recommends that video must be an integral part of the digital promotion strategy of law firms. Here are a few reasons why legal practitioners must use this form of content for marketing their firms.

1. Provides Lawyers With An Innovative Tool For Introduction

Attorney profiles are one of the most important parts of legal websites. A prime objective of website visitors is to ascertain the suitability of a lawyer for handling their legal requirements. Well-written attorney profiles with pictures of the professional help in introducing the lawyer to potential clients. However, every attorney website is using the same technique that can force a user who is visiting multiple interfaces, easily forget most of them. Using videos allows you to introduce yourself in a different manner. Shoot a small clip where you explain the services that your firm provides and why your target audience should trust you. This will be a much better way of introducing yourself that will also incite trust among the audience.

2. Helps Answer Questions In An Effective Manner

Lawyers post answers to important queries that are on top of potential clients’minds through the Frequently Asked Questions (FAQ) section. However, legal questions cannot be simple to answer. Most of them are accompanied by numerous supplementary queries that also must be replied to, for fully satisfying your audience. Including all these questions on the FAQ page can give it a cluttered and boring look. Video can help you provide answers in a brief but effective manner. People will also find it easy to watch a clip rather than scroll down to first locate a relevant query and then read its answer.

3. Consumption Of Video Content Is Constantly Growing

Almost 55% of people watch videos on the internet every day. It is expected that by 2022, over 82% of all consumer internet traffic will consist of online videos. This huge demand for videos has made YouTube the world’s second-largest search engine after Google. These statistics indicate that the consumption of such content will only grow with time. Better internet technologies and the popularity of smart devices have contributed to the emergence of this trend. This means that attorneys in all practice areas have to seriously give a thought to use online video for marketing their firms.

4. Helps In Increasing Traffic To Your Website

Adding well-shot clips with optimized descriptions to your website can drive more traffic to it. Google classifies video as high-quality content which means that it will mark your attorney website as a source of such valuable material. Optimizing the descriptions with relevant keywords will enable search engines to include your pages in relevant results. This will give a boost to organic search traffic to your interface. In case, you host your videos on YouTube which is owned by the search engine market leader, then chances are that your clips can feature in Google search results. This will also improve the online presence of your firm.

5. Video Can Qualify Your Leads

Videos can be powerful tools for qualifying your leads. Attorneys who use clips to introduce their firm and explain relevant issues to their audience will create a strong positive impact. The potential clients will be primed for conversion even before they have met the professional in person. The introductory film would have given them a fair idea of the attorney’s personality. Other clips would have helped them in getting answers to major questions and also in assessing the expertise of the professional. This means that they need only slight encouragement to be converted into clients.

6. Helpful In Boosting Audience Engagement

It is essential for lawyers to improve the engagement of their audiences so that existing clients hire them again in the future and provide them with valuable referrals. Videos can be much more interesting and engaging than text-based material. Lawyers must post clips on various platforms like social media and video-sharing networks apart from their website. People like to share interesting content and this will help in exposing your firm to new audiences.

Conclusion

The best law firm SEO company owners must use online video for marketing their agencies. It will allow them to explore a new medium for engaging their potential clients. It will also enable them to expand their reach and improve the effectiveness of their promotional campaigns.

Hi, I am Sophia Dicosta, a blogger and Seo expert at ConroyCreativeCounsel.