Will U.S. Organic Ice Cream Market Perceive Robust Expansion by 2024?
Posted: Jan 20, 2020
Shifting consumer preferences towards nutrient rich ice cream owing to the growing prevalence for healthy lifestyle will fuel the U.S. organic ice cream market size. The introduction of organically-processed sweeteners and preservatives will continue to be the key factors propelling product demand. In addition, the rising demand for private-label ice creams, advancement in take-home segments, innovative marketing strategies, and the availability of numerous flavors will substantially enhance the industry over the forecast period. According to the Graphical Research new growth forecast report titled "U.S. Organic Ice Cream Market Size By Product (Artisanal Ice Cream, Impulse Ice Cream, Take Home Ice Cream), By Ingredient (Whole Milk, Skimmed Milk, Cream, Sweetening & Flavouring Agents), By Flavour (Vanilla, Chocolate, Butter Pecan, Strawberry, Coffee, Black Raspberry, Mint Chocolate Chip), By Distribution Channel (On Trade, Hypermarket & Supermarket, Specialists Food & Drink Retailers, Convenience Stores, By Packaging (Paper & Board, Rigid Plastics, Flexible Packaging), 2018-2024", estimated to exceed USD 400 million by 2024.
Increasing organic food consumption among millennials owing to growing awareness about the health benefits of organic food products will stimulate the U.S. organic ice cream demand even at premium prices. Surging product adoption for preparing shakes, sorbets, and smoothies will improve the product penetration in U.S. In addition, rising preferences for homemade ice cream owing to its natural content will further augment the product demand.
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Several R&D initiatives by various research firms in close cooperation with the manufacturing players are expected to witness an upsurge in the industry development during the forecast time frame. Growing scientific expertise coupled with the large network of food chemistry, biotechnology, and food safety creates high-quality food products enhancing their future sales platforms. In addition, shifting consumer preference towards ease-of-handling the product with easy availability in the market will significantly propel U.S. organic ice cream industry growth.
Upsurge in the U.S. organic food sales is the key factor driving the industry growth. For instance, organic sales in the country were valued USD 47 billion in 2016 with increased sales of USD 3.7 billion from the previous year. Growing inclination towards the organic food products owing to its health benefits over conventional products will stimulate the overall U.S. organic ice cream demand.
Growing millennials population is among the key factors supporting the U.S. organic ice cream industry growth. For instance, country’s total millennial population was 75.4 million in 2016. Millennials accounted for the highest share in the total country population surpassing the baby boomer population of 74.9 million in 2016. Globally, the population with age group of 6-12 years account for more than 60% of the total ice cream consumption. High ice cream consumption in the country remains the key factor fueling the organic ice cream demand.
US has accounted for the largest revenue size of over USD 300 million in 2017 owing to the significant rise in demand for organic beverages including smoothies, brownies, and shakes. The expansion in the retail outlets in the U.S. is another factor fueling the organic ice cream market size. Increasing consumption of the take home variant is the major trend in the country augmenting the U.S. organic ice cream market.
Key companies operational in the U.S. Organic Ice Cream market are Stonyfield Farm, Straus Family Creamery, Blue Marble Ice Cream, Boulder Homemade, Haagen Dazs, Alden’s Ice Cream, Julies Organic, Oregon Ice Cream, and LUV Ice Cream. Several players are adopting various strategies such as new product launches, mergers, and acquisitions coupled with joint ventures and strategic alliances to reap profits in the industry. For instance, on 28th August 2017, Straus Family Creamery extended its range of organic products by launching a new chocolate milk variant in the category available throughout U.S.
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Segments we cover:
U.S. Organic Ice Cream Market By Product
- Artisanal Ice Cream
- Impulse Ice Cream
- Take Home Ice Cream
U.S. Organic Ice Cream Market By Ingredient
- Whole Milk
- Skimmed Milk
- Sweetening & Flavouring Agents
U.S. Organic Ice Cream Market By Flavor
- Butter Pecan
- Black Raspberry
- Mint Chocolate Chip
U.S. Organic Ice Cream Market By Distribution Channel
- On Trade
- Hypermarket & Supermarket
- Specialists Food & Drink Retailers
- Convenience Stores
U.S. Organic Ice Cream Market By Packaging
- Paper & Board
- Rigid Plastics
- Flexible Packaging
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