9 product image editing mistakes affecting amazon product listing

No one is perfect, and you don’t have to be! When everyone is making mistakes, you just have to avoid them to really stand out.

In eCommerce, product photos are one of the important ways to stand out.

Hey, You are lucky!

You’ve got numerous applications by your side to help you see and avoid mistakes that all your competitors are making while editing.

When there are resources utilize them all! Because, it’s easy to fall into a bad habit and never realize what’s killing your conversion rate.

What are the most common product image editing mistakes?

Most of the problems businesses face with product image editing fall into the same categories over and over, and they all come from the same main cause: all photographers aren’t image editors.

Most of the product image editing mistakes we see fall into three main categories:

1. Content: What do you want to show your customers?
2. Design: What design you want to showcase your product listing?
3. Technical: Are you considering the image after editing?

Well, work through these, research what most of the people are doing wrong and set things right side.

1. CONTENT MISTAKES

Here we are talking about picture content. So, what is picture content?

Picture content is the image of the product showcased in a creative manner for the purpose of attracting customers.

It is quite clear that you are taking pictures of your products for selling purpose. For that, you need to understand what actually matters to the customers, and you need to show it to them.

Content Mistake #1 Not Showing Clean & Clear Photo

You need more than 1 images of almost any product. Online stores are different from a physical store. Customers can’t pick and examine the products. Therefore, you should get them as close to the products as possible!

• Take photos from all the possible angles or even show 360° photography for better examination.
• Make sure your product images are of high resolution. Obviously, you don’t want your customers to go to your competitors to buy just because they can’t see a detail they need to know about the products.
• Not showing important areas. Part of the product that is important to the customers should be specifically shown.

For instance, the color of the mobile phone, the back of the phone. All of them should have specific pictures to show to the customers.

Photos with too much text or too many designs and bright colors are not liked by the customers. All that exaggerated stuff hides the details of the main product which then distract the customers and eventually leads to poor conversion rate. Keep it clean and clear by making the image look elegant!

Content Mistake #2 Background of The Image

The background is the most important part of product images. It can either ruin or make your photograph. A background that do not justify your product images always fail in pleasing customers.

• Never use a busy background: Try to choose a background that complement your product images.
• Make sure your products fit in well: Try to fit image perfectly in a frame. Don’t show off party shoes in gymnasium and don’t show off beauty products in the kitchen. There is a right place for every right thing!
• For straight Product, use a plain white background: You can use a white sheet, curtain or board. A white background free of distractions can elevate your image game over so many competitors.

But, converting a normal product picture into an awe-inspiring product image by editing is not everyone’s cup of tea. For that, let Amazon experts help you with their product editing services. As they know what is right!

2. TECHNICAL MISTAKES - IMAGE EDITING

Before you press the click button, you should know what’s on the other side of the lens. The three biggest problem areas involve Color, Contrast, and Shadow. These attributes are critical to get right without editing.

Do you know?

Color, contrast, and shadow are the elements that make your product images pop and show it off to its fullest.

Confused? Let Amazon Product listing services help you out!

Technical Mistake #1: Right Color

A product image with poor color won’t give a high conversion rate. Faded color image results in the lower conversion rate of the product. An image with faded colors usually fails to attract customers. The product picture editing game starts when you add the right color to the image.

An image can boost the conversion rate if the hue and saturation are adjusted perfectly. You can do it all by yourself using image editing applications or can opt for Amazon product editing services.

Technical Mistake #2: Amount of Contrast

A product image without a proper amount of contrast looks gaudy and dull. And, the conversion rate will definitely fall with dull and gaudy pictures. You can lose a chunk of your clients by doing that.

This technical problem can be solved by adding the right amount of contrast to the photograph which will give you a proper product image to showcase.

Technical Mistake #3: Adding Shadow

Shadows are natural! It shows that the image is real and not artificial. An image without shadow looks unreal, dull and boring, adding a shadow makes the photo look real and natural.

You can add shadows by yourself if you are an expert in the process. If you do not know how to add, let Amazon photo editing services infuse life to your product images.

You can add different types of shadow like drop shadow, natural shadow or soft shadow. All these shadows are different from one another but each of them works effectively and helps you get more conversion rates.

Technical Mistake #5: Resizing

Every eCommerce platform has its own guidelines for images. Before publishing a product image, you need to check if the image is in the right size or not. You need to resize the images according to the guidelines before listing.

If pictures are not according to the guided size, your image will be rejected immediately. To avoid that situation, changing the size of the photograph is the best bet for you.

Deliver the right size of the product image to get more conversion rates. If still finding trouble let Amazon product listing services help you grow!

Technical Mistake #6: Cropping

A product image usually consists of many things!

Things you want in a picture and things you don’t want.

Unnecessary stuff in a picture can destroy your product image and lead it to decrease the conversion rate. It is crucial to remove unwanted areas of the photograph by cropping. You can keep the area you want to keep by cropping and can banish the unwanted area. This will give you a perfect image with higher conversion.

TECHNICAL MISTAKE #7: Retouching

Retouching can make your images stand out. Usually, product images have some unwanted marks/spots that become the reason for distraction. Image retouching helps to remove that unwanted marks/spots effectively from the product images.

Retouching fixes distorted photos and brings them out like new photographs. Also, it helps in fixing make-up, wrinkles, and pimples of models.

Retouched images work better in satisfying the customers and also get a 100% conversion rate.

DESIGN - HOW ARE YOU DISPLAYING PRODUCT IMAGES

Imagine that you go out for pizza. The cafe is mesmerizing. The atmosphere is beautiful. The service is immaculate. Then, when you have a seat, you realize that your table location is right beside the bathroom doors.

As soon as you have the first slice of your pizza, you hear toilets flushing. People are continuously walking in and out. No matter how sumptuous the pizza is, how good is the experience of the meal now?

That’s how a lot of businesses mess up with their product images!

DESIGN MISTAKE #1 LOADING TIME

Customers don’t check every tiny detail but these details still affect their experience. Being an image editor, it’s your job to look into every detail that impacts usability and experience.

• You want high-resolution product images, but large size files create an issue. It is quite clear that load time has a direct link to the conversion rate. Try having perfect-looking product images with smaller file sizes, and you can use some software to convert a file into a smaller size.
• Think about the time your product image takes when customers click on them. You don’t want to take your customers any farther away from the buy button. Work on the loading time of your images so that it won’t make any trouble for your business.

Be better than your competition

When your competitors are busy making silly mistakes and you know how to avoid them, you win. Nowhere is that more important than in editing product images. When we already know this, let's be together and stand tall. Here’s where you should head to - mail@quiktekinfo.com.

Riana Mitt is an experienced content writer at QuikTek Info.