Top 5 Advertising Developments in India in 2019

The craze over the internet rules the world. People are now solely dependent on the online medium and hence many e-commerce companies are focusing solely on the online advertising market. It is for sure, a highly profitable field, which is growing rapidly across the globe.

So, for all who want to make the most out of their work through advertisements, must be well aware of the latest advertising news in India to understand where the industry is heading.

Top 5 developments in India as per latest advertising news

Content Marketing: Even though this way of marketing has its roots going back several years, in this era, it has taken on an entirely new shape. Content can be used as a form of advertisement but there is a new adaptation of the same called influencer marketing.

A particular public figure or product which has received much popularity over time, is used for the promotion of other related products so that the followers of that public figure or product are attracted to the new product through the marketing strategies applied by the popular figure or influencer. An influencer literally influences the audience into buying the products they advertise for.

Social Media: The ‘90s were the last decade that knew that the advertising news in India dependent heavily on television, radio and print placements. The era of smartphones has largely brought about a huge change in the daily lives of people. Within a decade, the new generation has adapted to a new form of entertainment and that is social networking.

Besides, chatting, video messaging and voice calling, there are a whole bunch of activities playing in the background that are ripe for advertising. Additionally, social media is now the latest platform for companies with regard to ads apart from television, print and radio.

AI: Major technological advancements have brought about various transformations in gadget usage and artificial intelligence is at the forefront of this latest revolution. AI or artificial intelligence is designed to change the way we interact with gadgets and how they respond to us. This will shape advertising greatly in days to come.

Chatbots: Many smartphone applications respond to you in various ways which are largely through the use of artificial intelligence. This too has proved to be a major ground for advertisements, particularly when Chatbots are used for customer service or support.

Games: Long gone are the days when only children were drawn to video games. Nowadays, online games are targeting people from all sections of society, irrespective of their age. Gaming is the new growth area for advertising which is steadily being tapped by advertising agencies as well.

Thus, these are the latest advertising trends in India worth noting in this smart and evolved era. Advertisements are no longer restricted to just newspapers, television and magazines. They are now more dynamic and are being served up online through various platforms on the basis of viewer interests and artificial intelligence. Going digital seems to be the new mantra for Indian advertising in future years.

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