Everything You Need To Know About E-Mail Marketing.

Email marketing is one segment of internet marketing, it is quite simply, using the tools of email to deliver the advertiser message to the users in attractive

templates.Basically the use of email marketing to promote products and services.

But a better email marketing definition is the use of email to develop relationships

with customers and clients is called E-mail Marketing

Types of Email Marketing

1. Welcome Email:- Welcome emails are those when user signed up on your website and you send them a greeting, nowadays it is noticed that this type of email have high open rate.
2. Thank you Email:- Thank-you Email is a email that is used when one person/party wishes to express appreciation to another.
3. Promotional Email:- The emails which contains the promotional content, in which advertiser display the best offer they are offering on their products and service is called promotional emails.
4. Surveys:- The mails in which survey or few questions is mentioned are counted under this category, through this you can ask you customers about your brand, products or services, which can give you great insights into you

performance.

5. Behavioral-based emails:- Triggered emails, automated emails, transaction emails, behavioral emails-these are all ways to describe an email that is sent

by your marketing platform whenever a specific action is taken on your website or app. A very popular behavioral email is a shopping cart abandonment email, which is sent when someone adds an item to their cart but doesn’t finish their purchase.

Advantages of email marketing

1. Cost Effective:- Emailing is an inexpensive to promote the brand product and

services compare to the other marketing.

1. Ease to use:- Nowadays there are so many tools and platforms are available which help you in built the attractive newsletters for which you don’t required the skilled designer, from this platform you can send your designed emails to your users.
2. Easy tracking and measuring:- Through the platform you can get the details of your each mail sent, for ex: - how many users unsubscribed the mail, how many user opened the mail, how many user clicked on the link which you provided in the newsletter and how much bounce rate on the mail.
3. Targeted audience: - It is purely targeted-audience marketing compared to

other marketing modules, because you are sending the newsletters only who

have subscribed for that who are interested in seeing you mails in their inbox.

1. Flexible design: - The e-mailers can be plain text, graphics or attach file.which suits best for your business branding.
2. Environmentally-friendly - email marketing is better for the environment than direct marketing by postal mail because nothing is printed.

Disadvantages of email marketing

1. Spam:- If your email is not to the target audience then they might be delete your email or unsubscribe which may decrease the domain authority.You need to make sure that your email marketing complies with privacy and data

protection rules, and that it is properly targeted at people who want to receive it.

1. Design Problem:- If your mail is not well designed then may be user will not show the interest in your promotion. It should be responsive.
2. Size issue:- Your file size should be small, high load time of images can irritate your customer and they can lose the interest in your email.

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