Affiliate Marketing: The Business Of The Decade

Who are the main players in affiliate marketing?

1. Advertisers: The Brand/ company/ merchant who releases their product and services in the market through digital medium and distributes their promotional activities to affiliate through they both can earn the profit. Amazon, Aliexpress, Flipkart, Jabong, Myntra are the big name in e-commerce who are using affiliate marketing to get more traffic on their website and application.
2. Affiliates or publishers: The individual or a company that is providing the relevant traffic according to the advertiser product/service. Once this traffic gets converted into the sale/lead then the affiliate gets the commission on the particular action (Action is explained under the model of affiliate marketing).In simpler words who promote the product or services on their ad spaces (Website, emails, extensions, videos, etc) are called affiliates. Cashkaro, CouponDunia, CouponRovers, GrabOn are well-known affiliates.

3. Affiliate Networks:- Many advertisers hire or distribute their promotional activities through an affiliate to a particular network that works as mediators between affiliates and advertisers are known as affiliate networks. They have a lot of affiliates and advertisers. So that new brands don’t have to work had to find the affiliates for their promotion so they distribute the campaigns to the affiliate network. The Affiliate marketing is an ecosystem whose main source of income is affiliate marketing.

Below are some popular affiliate networks.

i) Awin:- Awin is a very popular and old affiliate network that is also having a lot of advertisers and affiliates working with them, they have advanced technologies for their advertisers.

ii) Commission Junction:- Commission junction which is also known as CJ has more than 20 years of experience in affiliate marketing with 15 offices worldwide.

iii) Rakuten affiliate network:- Rakuten Marketing is the global leader in integrated marketing solutions. With offices around the world, their integrated marketing solutions span affiliate, display, and search. While we are talking about marketing there always be a specified model through which they can select the correct path to invest according to the requirement and maximize profits.

Model of Affiliate Marketing

Cost-per-click (CPC): when we are talking about the cost per click it means the unique clicks on the banner, search ad on the basis if that advertiser pays to their affiliates. Or we can use this term to calculate the cost in which the advertiser is paying for each click to get the desired action on his website or app. When we are talking about to find the cost per click for the desired action then we use the below formula to calculate it. Number of Clicks (unique)/action cost.

Cost per install (CPI): means the cost that the advertiser is paying to get the unique install. Here unique means the install should not be done on the same device in the past. And a successful install will only be counted then when the user opens the app(first time) after install.

Cost-per-visit (CPV): means that when the visitors visit on the advertiser site through an affiliate link, then the advertiser gives a certain amount of commission on that. Here the visitor should be counted as the unique per session, the session can be last up to 24hours. And Many More.

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