Why Should you Opt Instant Messenger for Business?

The instant messaging apps have been a great tool for socializing among the people by sharing instant messages freely across the internet. It has also become one of the corporate tool for business communication. It supports sharing of video files and video conferencing along with options for VoIP. Apart from all the goodies, do you think your business need IM service?

Let us analyze some of the features of IM to bring the merits/demerits to the light.

Quick and flexible:

The IM is quick in delivering the message. It avoids the cumbersome procedures of composing mails and waiting for reply. The message is sent instantly which saves lots of time. We need not be formal like when we make a call. The messages can be typed by thinking between the lines which reduces the pressure of attending phone calls where we are flat to answer. Communication is clearly established via IM which is most sought in office environment. One can take time to think and react.

Improved customer service

The business can keep the customers informed with swift replies by being on the online. The sales person or other executives may be visible on the IM such that customer can contact them at anytime when the status of the chat is available. One can also set the chat status as busy or away from the system such that the other person on the IM is informed about availability which reduces many chaos. The social IM such as LINE, Viber, Telegram, Whatsapp and whatsapp clone also act like best corporate medium for chatting with clients. Group chatting is very useful for meetings and business conversations. The businesses can feel connected online with professional outlook for IM.

Productivity

The IM can be useful for improving the productivity of business by exchanging valuable information quickly across the internet for works that are based on decision making. The timely decisions and conversation across IM can save lots of business hours and productivity which otherwise would have been difficult via emails or calls. The written statements also act like a proof such that no controversies arise in the future.

Security and legal threats

Instant messaging apps are vulnerable to security threats and security measures despite of various steps taken by the IM. It is open for hacking with increased virus. For business communication, the IM is very sensitive to take even legal proceedings for unwanted statements made on the IM.

Apart from security threats (which are monitored), the IM is one of the best tool for businesses to share information instantly. The businesses can choose the IM for building relationship with the clients and customers.

I am Saran Ceo of Technoduce. I am much passionate about web and mobile app development.