Tricks to increase sells for SMEs

Making the Selection For Best Outsourced Accounting Bookkeeping & Payroll Services in the United States isn't an easy task. that's why you need to make sure that you select the perfect solution providers.The mind of consumers is very complex and more and more companies are turning to neuromarketing to understand what are the mechanisms that activate the purchase decision in our brain. Therefore, neuromarketing, a discipline that studies neuronal activity and the reactions that cause certain impulses to know when and why we make purchasing decisions, is increasingly in vogue in Spain.

Klik & Pay, share the five critical discoveries of neuromarketing to help SMEs sell more online.Orange, the color that encourages you to buy

Colors generate different emotions, according to neuromarketing. For example, orange is associated with faster decision making; movement transmits energy and encourages purchase. Therefore, this color is ideal for web page buttons that advance the user from one page to another. One of the best examples of using the color orange is Amazon. As the online giant, Spanish SMEs can also use the color orange to sell more online.Contextualized images

The subconscious of the consumer buys emotions, experiences, not products or services, therefore, neuromarketing advises us to use images (which are one of the most significant generators of feelings) and that these are contextualized. For example, if our store sells kitchen instruments, the photos in our online catalog must include different images of people cooking, smiling and enjoying food. In this way, the consumer subconscious will want to buy those happy moments cooking with family or friends and enjoying after the result and will not think that he is merely purchasing a kitchen battery, says Klik & Pay.The timing of online payment is crucial

It is the last opportunity for the buyer to repent and leave the store without buying. In this sense, Klik & Pay reminds SMEs about the neuromarketing advice:Make a payment page with a simple design and without stridency so as not to distract customer attention.Include clear information about the payment stages and especially how many "steps" you will have to take to complete it (remember the reptilian brain). It is also crucial that the payment occurs steps so that the purchase is made as quickly as possible.The more payment methods, the better, provided these are entirely different. The neuromarketing explains that when several forms of payment are offered, the user is more likely to make the purchase as long as they are not the same. For example, do not include more than one deferred payment solution or more than one wallet but one option for each: partial payment, subscription, deferred, wallet, card, digital transfer, etc.Speak to the reptilian brain and do it in detail

Scientists in neuroscience maintain that the mind of humans is made up of three distinct parts that are known as the human brain (responsible for learning), the mammalian brain (related to emotions) and the reptilian brain that controls the essential functions for survival and the one that directs purchasing decisions. This brain only recognizes concrete concepts and makes purchasing decisions when they are presented with tangible, explicit theories, and abstract ideas are avoided. This means that the product sheets of the online stores have to explain in detail the benefits that the customer will get if they buy that product and with clear and concise messages. It is better to leave poetry out of product listings.Add an unexpected gift to the cart

Neuromarketing states that consumers make purchasing decisions faster to avoid missing a chance to win or get an extra benefit. That is, if at the time before payment, we indicate to the consumer that if the purchase process ends, they will receive a "gift" as samples, a coupon for next purchase, a low-cost product, etc. You will feel that if you do not finish the investment, you are losing the opportunity to "win" and get an "advantage" and will be more likely to continue with the payment.Regardless of your sector and the size of the SME, Klik & Pay, recommends following the advice of neuromarketing when creating the design and structure of the online store to increase sales and get the visitor's purchase rate to increase. The Web.

Safeer Mughal a Software Engineer From Muet. He is Marketing Executive at Fapl and the Digital Marketing Analyst at Black Ink The Accounting & Bookkeeping Services Providers in the United States