Upgrading An Old Website To A High Performance New Website Design

These are the times where technologies are rapidly evolving. It does not take much time before your existing website design or platforms become outdated. Hence, if your business website is in existence for quite some time, you need to reconsider upgrading to new website design.

Apart from the above-mentioned point of becoming obsolete, these are a few more good reasons for which businesses prefer to redesign their website:

Upgrade capabilities related to the web hosting platform and cyber securityAdopt to the latest developments and add features with new website designDifficulty in maintaining the present version of the websiteThe site’s non-compliance with current SEO best practicesThe matter on hand has to be handled properly, lest the interests of the company get negatively impacted. Not only that, upgrading of a site is an opportunity to enhance the website’s capability and move up one level during the site redesign process. At the same time, many things have to be taken care of during this process of upgrading for proper execution and to get the desired impact.

This article summarizes the tips related to upgrading to the new site design.

Redesign Process: A business should chalk out a redesign process and schedule where there are specifications and proper precautions taken for the completion of various steps in the process. The organization should make certain to do the website upgrade and redesign it in a systematic and thoughtful manner. Impulsive and careless deviations from this plan should be avoided.

Enhanced Functionality: It’s not sufficient if only the appearance of the website is changed. What is more necessary is that the site’s functionality has to get enhanced, post the upgrade. To put it in other words, the primary goal of opting for the new design must be met.

Prioritize Needs Of Frequent Users: First and foremost, a business has to be aware that the frequent users of their site should not be hassled, after updating to the latest design. These are the users who greatly contribute to your profits and success, they have got accustomed to the website being in a specific pattern. And, if you attempt to make any major changes, the same could make things relatively complicated for these people. You can’t run that risk. Thus, it is better that aspects related to site navigation and process flow be similar to the old process. Aspects that were difficult or cumbersome for users on the old site should be considered for change during the site upgrade.

Site Structure And URLs: Ideally, the company is better off if the site structure and URLs are not altered, as part of upgrading. But, if there is a strong reason to incorporate these changes, your technical personnel need to make sure that there is no decline in user traffic towards the site. This needs proper SEO friendly redirects to be put in place.

Artistic Appeal: The redesigned website should have a current and superior artistic appeal. Using appropriate colors, images, fonts will help create a good first impression and emotion connection that will immensely benefit your business.

Backup Of The Present Site: Never commit the mistake of undervaluing the significance of keeping a backup of the present site. This will ensure in the event the updated design fails to show you the desired results, there shall be no hindrances for you to go back to the previous version. On the other hand, if there is no backup; you could be confronted by a serious crisis to your business reputation and branding.

Save Images: Prior to the start of the process, it will be wise on your part to have a separate folder where all images of the existing website are saved. This is going to be extremely useful, in that the images can easily be transferred to the updated site, without any issues.

Marvist Digital Marketing, a 14 years old company that, has established a special niche with its expert professional service to the small and medium businesses. Marvist has served nearly 1000+ firms with its expertise and innovative approach that offers high impact digital marketing services with economic value addition to its clients.

Anita Ray is experienced in writing blogs, articles and SEO related content.