Use Google Virtual tour for Business to bring in More Traffic

Unless you have been living under a rock, unaware of the digital revolution that has taken the ecommerce world by storm, you know how Google My Business or GMB listings can put your business on the map and make it more searchable. This tool is easy to use and allows potential customers to reach you physically or call you or find out about what you offer. This is a great way to incorporate local SEO strategies and bring in more traffic from your neighborhood. And Google virtual tour for business can make it all a million times more effective by boosting interest and engagement.

What is Google virtual tour?

As the name suggests, Google virtual tour implies a virtual walking tour of your business, whether you run a pub, restaurant, hotel, clinic, fashion outlet or spa. These tours comprise of 360 degree photos that cover the length and breadth of your establishment in great detail. The photos are arranged in a harmonious manner usually, so that your audience can view it all, from the storefront to the foyer to every nook and cranny. Narration, text or sound effects can be incorporated in these tours for a more personal feel and to evoke the right emotions.

Why choose Google virtual tour for business?

First and foremost, using virtual tour for business can boost the user experience and engagement by leaps and bounds. As you already know, "a picture is worth a thousand words" and there’s nothing like a walking tour to showcase the best aspects of your business.

Secondly, it increases transparency, as the viewer can go through photos of every room, every angle and every corner before they decide to visit your store or restaurant. They can zoom in wherever they want, from the way the cutlery is laid out in a restaurant to the different types of dresses that a fashion store carries.

Thirdly, using virtual tour will help interested customers to reach your business easily as well, since the storefront and the associated streets will be easily visible. So, once they navigate to your location, they can spot your establishment quickly.

Finally, a Google virtual tour for business can help describe a décor scheme, a layout, or the vibe of your establishment in a way, no textual description can. In other words, it is your chance to impress the audience and stand apart from major competitors.

How to go about it?

The good news is that, to get started with a Google virtual tour for business and improve the power of your Google listing, you can hire from quite a few reputed agencies who know all the works. They will have the right kind of professionals and technological knowhow to put together a tour that makes you more accessible, humane, and shows what goes on behind the scenes. It is one of the best ways to boost brand awareness as well as consumer loyalty too. Just make sure you check the portfolio of the agencies and compare rates before zeroing in on one.

Mark Tyne, I am working with Mass Interact and writes on topics related to Google virtual tour, Google business view, 360 photography, Google street view and 360 virtual tour.