Web Personalization in Paid Search

In the world of advertising and marketing, things move fast and it always pays to stay at the cutting edge of the game. With modern online advertising methods, it is possible to reach out to likely customers easily and personally. You might have seen or even received these advertisements. They can be quite striking at first, as an advertiser you have never heard of is contacting you, sometimes by name. But rest assured while it may seem strange at first it has been shown that many customers do not mind and actually prefer targeted advertising such as this. It shows them specifically what they want and makes them more likely to develop an interest in a particular seller or product. If you are interested in implementing a paid search method to help with your business’s advertising then you may find this article helpful to you.

What is Paid Search?

Paid search advertising is the most common form of PPC advertising and the format this article will be focused on. PPC advertising is a form of online advertising offered by many websites and platforms such as Facebook, it works on a pay per click (PPC) model and as such has become a common form of online advertising due to its low cost and therefore high ROI.

With paid search advertising, advertisements are placed on places like relevant Google searches. When a person clicks on this advertisement a fee is charged by the host such as Google from the advertiser. Keywords in searches are used to determine whether the advertisement would be relevant enough. PPC personalization is very useful as it increases the likelihood of viewers being possible customers. It also makes your business better known to possible customers as they will see your advertisement whenever they make a relevant search.

Why Should you Use Paid Advertising Personalization In your Paid Searches?

Paid advertising personalization is an important way to improve the viability of your paid searches. It gives your business a more consumer-friendly image and has been shown to increase traffic further over traditional PPC paid search programs.

There are various personalization tools you can use to increase the marketing power of your businesses paid search advertising.

• Demographic searches are a good tool as it offers to advertise to people who fit the most likely demographic criteria to meet your likely customer base. Services like these are most often offered by social media providers.
• Placement targeting is another useful option as it offers the ability to advertise on websites specifically focused on similar markets as you.
• Contextual Targeting is similar. It allows you to operate on websites that have relevant keywords to your business and product.

While there are many options are available it is most beneficial to do proper research on which specific option will benefit your business the most. Regardless of what option you end up choosing using PPC advertising is almost guaranteed to bring your website greater amounts of traffic and increase your customer base.