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Keep The Ball In Your Court With An Attractive Offer Letter

Author: Amit Kumar
by Amit Kumar
Posted: Feb 03, 2020

An organization cannot function without the flow and exchange of papers/ documents. At every step of the running of a successful firm, there is a lot of paperwork to be done. Out of all the official documents that are issued in the span of an employee lifecycle, offer letter and appointment letter are the most crucial ones. An offer letter is shared with the candidates even before they enter an organization to give them a glimpse of the job and make them aware of the workflow of the company. Now, it may seem like a petty formality or just an unimportant ritual to you but the impression it can make is huge. Let us see how:

How To Make The Offer Letter Attractive?

First, we need to walk through the ways in which you can give an appealing look and feel to the offer letter format that you are going to forward to the candidates.

Use a modern format

The formats and ways of writing a letter keep changing from time to time. So, you need to search for the most used and trending formats to draft an offer/ appointment letter. Be it the salutation, the subject or the content body, everything should be as per the current arrangement. The names of the addressee and the signatory have to be correct and thoroughly mentioned. In short, the most recent design and drafting must be adopted while creating an offer letter for the new joiners.

Maintain a cordial tone

Let the newly hired employees know how much you value them and how delighted you are to have them onboard from the way you draft the offer letter. Use a friendly yet respectful verbiage to address the selected candidate. Incorporate words like happy, perfect, valuable, asset and others to create a positive impact. Talk about how they suit your requirements and how they fit into the organizational layout.

Mention all-inclusive information

An offer letter should be such that all the necessary information and details related to the job are mentioned in it. Usually, the essentials that are included in a joining letter are position and remuneration offered, job description, job location, shift timings, norms and compliances of the firm among other particulars. Make sure you do not forget to mention anything that concerns the new employees and that they should know beforehand.

Focus on CTC, perks and benefits

Try to highlight the factors that draw the attention of most of the selected applicants. For instance, you should keep the salary package, the benefits and compensations among other perks of working with your organization in bold letters.

What Impact Does An Offer Letter Create?

Now when you know how to create and give an attractive touch to an offer letter format, why not do it and enjoy the benefits of it. Let’s discover how a well-crafted offer letter makes the best first impression:

Helps to build a positive brand image/ perception

This is the primary advantage of keeping the offer letter appealing and authentic. It is an opportunity for you to build the face of your brand through a piece of paper. If applicants willing to join your organization come across an enticing representation of the job and pertaining factors, it will definitely drop the ball in your court!

Gives you a competitive edge in the market

To top it off, it’s a win-win situation for you if you pick a good offer letter format. How? Well, even if every applicant that you have shortlisted doesn’t end up joining your organization, it will definitely stay in their heads for a long time! If not today, due to whatever circumstances, they will definitely come back. You might as well become the talk of the town.

Saves time incurred in orientation & reminders

The all-inclusive information given in an offer letter helps you clear all the doubts of the employees once and for all. If you create a format similar to the appointment letter format available on HROne, you are sure to make the influence. You do not need to waste unnecessary time explaining every detail again and again during onboarding, induction and training sessions.

Keeps you away from job-hopping millennials

When you release a catchy joining letter, candidates get the view of your level and place in the market. If you have successfully made an affirmative impact, chances are that you will hire promising employees and build long-term relationships.

About the Author

I’m Amit Kumar, and successfully working professional in Digital Marketing field. I have been working in this industry from past 4 Years found it so useful for everybody in today’s scenario. I am a blogger too and well known to predict market trends.

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Author: Amit Kumar

Amit Kumar

Member since: Jan 27, 2020
Published articles: 23

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