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How to Design Holiday Packaging

Author: Diana Garcia
by Diana Garcia
Posted: Feb 01, 2020

Holidays are a big part of our lives. They are more than simple off-days. They have a very strong cultural and social connection with society. They play a big role in uniting people and making them feel love and joy. Custom product boxes are one of the major aspects of holidays for the manufacturing industry. They want to be part of the celebrations too and tell people that they are part of society. And this impression is conveyed through the usage of a special custom printed box.

Why Use Boxes?

You must be wondering why we are talking about packaging here. Why is it relevant? And how is the packaging made to reflect the values and importance of the holiday? The answer lies in their design. Custom printed and packaging is the most effective way in which firms can play their role in being part of the festivities.

We have made a list of them so that you can better understand the design of marketing boxes packaging.

Festive Icons are a Must

Every holiday we have has a certain image and icon. For example, we have Santa Claus for Christmas, highly decorated eggs or the Easter bunny for Easter, skeletons, and ghosts for Halloween, and roses for valentines. It is very important to add these icons to any custom cardboard boxes. This makes the boxes special and well suited for a holiday. It makes them relevant, in short. Holiday packaging has to be reflective of the holiday, right? And that can only be made possible by printing these icons on the design product boxes.

Choose the Right Box

Being a manufacturer, you have to choose the best boxes. You can even make special boxes according to the holiday. For example, take a sheet of cardboard and then custom design it in the shape of a gift hamper for Christmas, or a heart shape for valentines. The point is that the shape should be well suited for the design and have a better impact.

Some popular designs that have dominated the market are gable boxes, pillow boxes, and luxury boxes. All of them have a unique appearance that is well suited to make a better impression on the customer.

Choose the Right Colors

More than the icons, every holiday has a specific color theme. We cannot ignore this theme when designing our packaging cardboard boxes. These colors are very important as they are the first thing that will be noticed by the customers. That is a fact. Color choice is the first visual stimulus that the customer gets and plays a very important role in making their mind. The color for a holiday packaging has to thematic and attractive at the same time. We all know that red is the color for valentines, black for Halloween, and green and gold for Christmas. Choose a suitable color to act as the base for further designing to make a greater impact.

Festive Patterns

Simply coloring the carton boxes will not be enough when we are talking about holiday designing. The color is just a base on which the seller has to work on. This is the stage where they will use laser printing machines to make attractive and beautiful patterns on the packaging. Usually, festive patterns mean ribbons, sashes, confetti, etc. But when we are designing a special holiday packaging, we will use other patterns. Manufacturers use the holiday icons to make their boxes stand out. For example, make a pattern of amazingly detailed Easter eggs on the packaging, or rose petals on a Valentine’s Day packaging. This patterning is the most important process through which the boxes can be properly themed. And therefore, manufacturers focus so much on it.

Order Deadlines

The box can be made quickly. Box makers use effective techniques to make the packaging in a quick time. But the important thing is the order. All holidays have a specific date. We have Christmas on the 25th of December. We have valentines on the 14th of February. This is why you should be time-bound as well. The design should be started sometime before the actual date so that the seller has more time to spread the packaging design in the market. If you are ordering a special box, you have to remind the maker about the exact date that you want the boxes by. This will help to make sure that you get the best boxes at the most suitable time so that you can take advantage of them.

Consider Marketing

This is the last stage of designing. The packaging should not just reflect the event. It should also reflect the brand image. If the packaging is to be effective, it has to boost sales by showing customers the brand as well. Sales are the first purpose of every seller. A holiday does not change that fact. And this is why the customized shipping boxes have to reflect the firm and its image. The holiday packaging can be made more promotional by using proper marketing techniques like adding a promotional offer to the boxes. Packaging that gives you a special discount for valentines, for example, would be suitable for making an impression on the customer as well as promoting the holiday.

These are some of the ways in which we can make our packaging more holiday-themed. If you want your packaging to be successful and reflect these designs, then get cardboard packaging boxes wholesale from online suppliers. This will give you a greater chance of customization at cost-effective rates. Make the most of the packaging and enjoy the holiday.

About the Author

I am a Digital Marketer at The Custom Boxes. My task is to guide the customers about the packaging offered by the company and to promote its services.

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Author: Diana Garcia

Diana Garcia

Member since: Dec 18, 2019
Published articles: 3

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