5 Reasons Why Your Site Ranking is not stable
Posted: Feb 08, 2020
As an online business owner or an affiliate marketer, you spend a lot of time and money to build your website, but don’t get much traffic from Google. No matter what you do and how much you spend in your campaign if you don’t get much traffic towards your website, everything is waste! So, what went wrong?
Here are the following five reasons for unstable search rankings of your website.
Backlinks are still the most strongly correlated factor for SEO success. This means, if your web pages have more backlinks, you will get better chances of getting organic search traffic. If you are writing fantastic content or building brilliant tools or creating amazing products or services or even getting pressed, you don’t necessarily need to be proactive about doing outreach to get links. You will naturally generate links, and what you will find is as your site, in general, produces more backlinks from all your pages, including your blog. Content will start getting more search traffic and a higher ranking.
If you notice a change in your website’s search engine ranking or the traffic it receives, algorithm changes are likely the cause. Google regularly updates its rule to improve its strategies and results. Unfortunately, in many cases, it doesn’t announce the update or what they have changed. So, many sites get affected by these updates and experience lower web rankings. To avoid being crippled by continuous algorithm updates, you can use an effective marketing and traffic strategy. Besides this, you can get in touch with a reputable SEO company on Long Island, NY.
Another reason your site ranking might drop is broken redirects. For instance, if you are launching a new website, transferring it to a different server, or doing any structural changes without any proper redirect plan, you are likely to see a drop in your rankings. During the 301-redirect program, you must ensure that XML sitemaps, tags, and links are also updated.
A 301 redirect is similar to a change of site’s address notice. Changing your website’s address notice correctly can help you increase your website’s rankings as well as prevent you from getting penalized by Google for duplicate content.
Slow Page Loading Speed
Your page’s ranking depends on its loading speed. It not only affects your rankings but also affects the user experience of your website’s visitors. When your site takes a long time to load, the bounce rates are higher, resulting in low rankings as people don’t want to wait to see your content. You can use Google’s new and improved Page Speed tool to check your site’s loading speed. Besides that, you can hire professionals for reliable services of website design in NYC.
Once you fix the above mistakes, you will see improvements in your online visibility. When it comes to increasing website traffic and high search engine rankings, there is no shortcut. Make sure you don’t try unclear strategies to get quick results. Otherwise, you will experience the negative consequences of such behavior. Instead, try to keep yourself updated with Google’s algorithms and implement best practices to increase your online visibility, resulting in the growth of your business.
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