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9 top Tips for Brochure Design

Author: ME Noge
by ME Noge
Posted: Feb 10, 2020
call action

1. Know your objective like the back of your hand

To get your design good, the most important thing that one should understand what it is for. Before designing, you must be clear about the purpose of this brochure. It can be for event, product promotion, branding or company profile. Focus on your target audience, and keep the details which may interested to your audience and market. Try covering every single thing that is relevant to your branding. Add the middle purpose of the brochure.

2. Know your customers

Brochure is best tool for communication, and important for your target audience to capture their ideas. Depending upon the things you targeted, design your brochure accordingly. The more detailing the more effective it will be. Take different ideas from your firm and ask your designer to create it best. Design of brochure should reflect the audience. Choose the size of brochure, as per where you want to use it. If it is in event, select postcard size or tri fold size flyers, so people can easily carry it in hand and even can put in handbag. If it is your company profile, make it sufficient bigger in size. Attractive layouts with pictures and content will not let people to forget your profile easily. If it is product brochure, and if this brochure will go to the end user, try to Motivate viewer (after all they are your prospectus clients) to step in to buy your products or services. Keep your text short and images bigger with attractive layouts. Most of the people do not read long text spans.

3. Be creative, be unique

Creativity helps to gain attention in today’s cutthroat competition. Choose a creative and experienced designer studio, who can think creative and unique ideas for you. Right design will help you to gain more attention in market. Creative and strong ideas will build your brand identity. Experienced graphic design studio will create awesome, spacious and right layouts and designs for your brochure.

4. Practice font restraints Best brochure designer always knew to keep few fonts and family and they are always precise to choose a perfect font family and combine with different fonts. Right combination of some different fonts will get more. 5. Put an emphasis on the headline Divide your content in headline, sub headline and content. Your headline will be in a bigger highlighted font, so the viewer will get the idea about the associated content. Think something special for your headlines, it must be convincing for your product and services. Keep headline short and it should reflect your product idea. Add some more content as a sub heading which justifies your headline. And then elaborate all required details as a content 6. Add a call-to-action

Call to action is the most important part of any advertising and marketing material. In whatever way your brochure is designed well but if you forget to add your call action details then it won’t make any sense. May be your brochure would be best but without providing any basic firm details it will make no sense and audience will find it difficult to have contact with you. You can also add some promotions and coupons to encourage customer to buy your products. Keep your call to action details handy and easily visible.

7. Choose the right colours

Your brochure must have brand colours of your company. It will establish your product and services. Choose colours as per your business. If it is related to beauty and cosmetics, select hot pink, baby pink, black and white colours. Colours gives the great impression. Think about your branding, how you want to establish your brand. If you want to establish your brand as warm or aggressive- select from hot colour palette.

8. Quality paper and after printing production

You can distribute your brochure online as e-brochure. However, printed brochure still has more recall value. When you are giving your printed brochure to someone, you are giving them your company’s identity. Choose best quality of paper and good printing quality only. Also think about after printing effects like laminations and spot UV. You can have gold effect and also you can emboss some specific part of the title. Your brochure must be that impressive that people keep it with them for long time.

9. Add appropriate images

Adding images related to your products or services will add values to your branding. Thoughtful Images attract more than texts. Your designer can create infographics and they can also choose images with good vision. Choosing high resolution image quality is very important. Hire good photographer for quality photoshoot.

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Author: ME Noge

ME Noge

India

Member since: Feb 07, 2020
Published articles: 1

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