How An Animated Marketing Video can Help You Build Brand Identity?

Competing and excelling in the digital world is getting tougher everyday as the number of competitors is growing rapidly in the online market. Therefore, you must strive to have a unique brand image by focusing on your strengths and showcasing your value propositions in a bright light to the world. The idea to build brand identity with animation has helped many businesses stand out of the crowd. Animated marketing videos are an entertaining and catchy way to convey your message in the digital world. As watching animated videos is simply more captivating than reading textual information, they have been ruling the trend as one of the most favourable marketing and branding tool. Their importance has further increased in today’s social media-driven world as they help the brand in conveying several important messages in an alluring way.

But considering the growing costs of multimedia experts in the market today, outsourcing the animation work to the renowned multimedia animation companies in India has become a common practice. By deciding to hire multimedia animation artists in India, you get to impact your target audience with creative expertise and advanced animation tools, and that too, in your budget. These proficient designers have greatly benefitted businesses by reaching out to consumers with beautiful drawings coming alive on the screen. Today, let’s take an educational journey and know how an animated marketing video can help you build brand identity with animation.

Building Brand Identity with Animated Marketing Videos

• Designing a character sketch of your prospective buyer

You can start with an animated explainer video as it helps the prospective buyers realize the trustworthiness of your business. This can also help you garner several pieces of insightful information about your prospective buyers and create their comprehensive persona to understand their mind-set better. With the collected information (like their age, their community, their fashion style, their language & accent, their preferred websites and their preferred brands), you can prepare a character sketch of your prospective buyers. The character thus created will more or less look relatable to your target customers and they will automatically feel more inclined and trusting towards your brand and business. The animated explainer video thus created with this special custom character, will successfully touch the pain points of your prospective buyers and will instantly have them glued to your brand emotionally.

• Use colours and styles associated with your brand

Human beings are usually very attached to colours. Whenever you think of a brand, some specific colours will always come on the surface of your imagination. This is so because every brand uses some vibrant colours in their logos, ads or banner designs. You will be surprised to know that some colours can even help in influencing a certain type of target audience. This is why, you must always prefer colours that accentuate the essence of your business, in your animated marketing video. Soon enough, they will start relating with your brand. Not only can this help you build brand identity with animation, but will also enhance your brand visibility.

• Choose the most appropriate video style

To choose the best video style for your animated marketing video, you must first have plenty of options. Business owners who hire multimedia animation artists in India, are always offered a lot of video styles (like whiteboard animation, hybrid animation videos, motion graphics videos and character animation videos) to choose from. Remember to choose a style that perfectly goes along with the personality of your brand and business. For example, if you are looking forward to create a humorous animated marketing video, character animation video style will suit you the best, according to the experts. This is so because by choosing this style, you can enliven your brand identity with a smart, human touch.

The above-mentioned points must have given you a clear idea of how to make the perfect animated video for efficient online branding. So, let’s sit back, keep anticipating and discover how video marketing can be a useful tool for improving your brand identity.

Article By John Tie, Outsourcing Enthusiast