The Complete Guide To Webinar Marketing For 2020

Brands are constantly on the lookout for new ways to improve their image and market their products. With the increase in popularity of videos as a marketing medium, resources such as webinars have started to catch on. This is something that has drawn the attention of businesses and now they’re hosting webinars left and right. If you’re looking to take advantage of this new trend, you should become familiarized with how webinars work and how you can effectively host one.

What makes it so effective?

The internet was once thought of as a bastion of text and image-based posts. This was true for marketing efforts as well. Social media posts and ads were predominantly in the form of short strings of words or single photos.

In the past few years, there has been a shift towards video-based content. This includes everything from directed videos that tell a story to hosted videos such as webinars. They have proven themselves to be more effective at keeping viewers engaged and leading to conversions. Because of this, marketers all over the world are adding video marketing to the top of their list of priorities.

Webinars are especially effective, as they provide useful content that viewers can anticipate. You’re not just looking to impress visually, you also want to inform viewers. This gets them excited for future webinars, giving you a loyal following.

Marketing your event

There’s hardly any use in hosting a webinar if nobody shows up. If you’ve scheduled a webinar in the near future, you want to make sure that viewers will attend and pay attention to it. While webinars might be useful marketing tools, they also require some marketing of their own. The good news is that webinars are very marketable pieces of content.

Start with your landing page. It’s the website that will prepare the viewers for your upcoming webinar and describe what it’s going to be about. Make sure it’s not too flashy or sales-y. It should come off as a professional and informative source, while still being full of effective branding techniques.

Don’t forget to leverage social media to spread awareness of your webinar. Inform your loyal followers of the webinar schedule and encourage them to visit the landing page. Start sharing basic information related to the topics you’ll be covering in the webinar. It’s going to give followers a taste of what’s to come and draw them in.

Hosting a webinar

It’s not exactly rocket science, but hosting a webinar still requires some skill and know-how. You can’t just pick any hosting service for your webinar and call it a day. There should be a lot of planning involved before you make your decision.

If you choose to create a webinar you need to consider the right kind of platform for live stream events online. The one you choose depends on a couple of factors. Your business’s size and funding are the most crucial variables. If you want to host a bigger webinar, you’ll need a more advanced webinar hosting platform.

Before you choose a platform, you should consider trying it out first. Many online hosting services allow businesses to try out demo versions before moving on to the real thing. You can have several weeks' worth of material ready for free, and this could start drawing in consumers. A trial or demo will prevent you from getting any unexpected surprises from a platform.

Preparing for a webinar

Before you can start live streaming, you need to have something ready for it. Nobody freestyles a webinar, especially not one that has a marketing purpose. You need to have a script ready and run it by your guest speakers. Speaking of which, you also have to consider which guests you're going to have featured in your webinar.

If you’re covering a technical topic, finding an expert in the field to speak on it would be ideal. If you want to do an opinion piece, it opens up more room for variation. Lots of webinars feature popular influencers that have massive followings. Influencer marketers can help with your webinar marketing strategy by introducing their followers to the business.

Before the filming begins, you have to run by the script multiple times. While webinars have a lot more leeway than professionally shot videos, your hosts still have to remain professional and calm during the filming. Practising will allow them to avoid making too many mistakes while remaining confident.

Conclusion

Hosting a webinar isn’t a very challenging task. It’s hosting a quality webinar that’s difficult. Businesses must become well-acquainted with the webinar creation process so that their webinars turn out to be successful events. With the above pointers in mind, you can utilize your future webinar sessions to market products and bring in new viewers with ease. Make sure you apply all the aforementioned tips and you’re going to find that hosting a webinar is a breeze.

Nick Brown is a blogger and a marketing expert currently engaged in projects for Media Gurus, an Australian business, and marketing resource. He is an aspiring street artist and does Audio/Video editing as a hobby.