5 Secret Mantras to Boost Your Brand’s Storytelling Strategy

In an era when digital Medias play a vital role in shaping up an individual’s thoughts, companies should also tap on the various digital marketing possibilities to boost their brand promotions. As more and more people are getting digitally literate and getting more connected, convincing them to buy your product is becoming a difficult task. Digital invasion has not only made average buyer aware of larger options but also made them more inquisitive about the brand’s intentions.

Hence, it has become very important for the companies to connect with the customers at a personal level. And, the best way to connect is to create compelling contents or stories that customers can relate to. Storytelling is a powerful marketing tool that can help in establishing a strong relationship. This article deals with five ideas that can help you to create stories that can market your brand and connect with the potential customers.

1. Customer led storytelling

Gone are the days when people believed in whatever their favorite celebrities endorsed. Today’s digitally aware consumers are smart enough to dig around in the search engines until they are completely convinced of a product’s benefits. In addition, the opinions shared on a public platform are becoming strong enough to influence other users. A large number of customers are voicing out their personal experiences about a brand on social mediums as well as personal blogs. It is more of a user testimonial and these stories have great power in convincing the potential customers.

Corporate can utilize these user-generated stories to establish trust and to increase engagement. You can direct your team to have a social media campaign to share customer stories or invite an influential consumer to write guest post on your company blog. Training programs like corporate innovation in Singapore can help in guiding your employees to build a trustworthy content for your brand.

2. Mini-ads

A visual medium was always a great idea of marketing and telling story about your brand is easier with the visual mediums. However, as people are becoming increasingly time constrained, the corporate must focus on delivering strong message with shorter duration videos. As you all know, the ability to ‘skip ads’ or to move on to next contents is decreasing the reach ability of the brand, it has become essential to create small length videos. Social media giants like Face book and YouTube had recently opened up a six-second story challenge that invited content creators to bring up with condensed stories about their brands.

Various storytelling and creativity enhancement workshops are helping corporate to achieve this goal. Training programs like corporate innovations in Singapore and storytelling workshops motivate the corporate employees to create snappy short videos.

3. Dark social media

Dark socials or social sharing mediums like messenger apps or emails can be a great way of connecting with the consumers on a personal level. These mediums are termed as dark social as they evade the source trail by the web analytics platforms. However, private messaging apps like whatsapp or the traditional ones like SMS or emails are more of a personal level connect and the companies that want to share their brand stories can tap this potential. Training programs are quite helpful in motivating your employees to create effective story contents.

4. Philanthropic storytelling

Today consumers’ trust on a brand depends on how transparently they conduct business. People are curious to know about the way they acquire the source materials, the way they treat their employees, and the philanthropic activities companies do. Being honest and transparent with their conduct is a way to establish a connect with the consumers. The corporate can lean on their goodwill activity stories for marketing.

5. Immersive storytelling

Virtual reality is another coming of age option for business to connect with larger audiences. This engaging tool is the most innovative way of targeting techno savvy generation. Companies must utilize this technology to convey their brand stories.

Brand storytelling is not only a way to connect with your consumers but also an in-depth exposition of your company’s vision and mission. Storytelling workshops, corporate training programs and innovation strategies can motivate your employees to create engaging contents to promote your brand.

Marc Jepson is working as a corporate trainer with an educational institute. He is a pro at delivering innovation training in Singapore.