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How Do Free Apps Make Money In 2020?

Author: Maksym Babych
by Maksym Babych
Posted: Feb 22, 2020

In this article, I want to explain how free apps make money and list the best ways of how to monetize an app. We will consider the best approaches for those entrepreneurs, who already got an app idea.

But first of all, I want to answer your burning question. Are free apps worth developing and how much money do apps make today?

How Do Free Apps Make Money?

The main question is how to make money with free apps? The secret lies in the various app monetization strategies apps owners use.

Most apps use good old-fashioned advertising monetization to make a profit. But there are many other monetization strategies. As well as there are ways how do free apps make money without ads.

How to Monetize an App Idea?

Let’s have a detailed review of all mobile monetization strategies. That is how to make money from your app even if it is free.

In-App Advertising

The first and the most widespread monetization model is in-app advertising. Making money with ads seems to be old news, but this year advertising in apps will become even more popular. This mobile app monetization model allows to cooperate with brands in various spheres.

Apps that have become brands found a way to monetize through their popularity. Such apps like Angry Bird or Tik Tok started to sell their branded items, like T-shirts, stationery, accessories, toys, stickers, etc.

Banner Ads

Banner (or display) ads is one of the mobile ad formats. App banner ad is a rectangular picture that is displayed at the top or bottom of a mobile screen.

Video Ads

Video ad is a short promotional clip displayed within an app. Today, a video advertisement is one of the most effective mobile ad formats. But it is still rather controversial.

Native Ads

The most effective model of app advertising is a native one. Native ads is an organic and seamless way to present your app.

Interstitial Ad Model

Interstitial ads are full-screen ads shown within the entire mobile screen. They are usually shown in the most non-disturbing way. Interstitial ads are tapped in the app flow. They are usually displayed while the app is loading, between levels or during the pause.

Incentivized Ad Model

Incentivized advertising is also called sponsored, rewarded or value exchange model. It rewards a user for particular actions. For example, users can gain something through actions. They can watch an in-app video ad, install an app, engage with app features and so on.

Crowdfunding Model

One of the popular ways to monetize apps is to use the crowdfunding model. This monetization model is an effective way to raise money. Thus, it is widely used by startup companies.

While fans are ready to buy, such tools as Amazon’s Merch are ready to help to create and distribute such goods.

Thus, app founders can earn money on their brand and become even more popular.

Check out the 20 proven hacks, tips, tactics and models on how to free apps generates cash in 2020 -

About the Author

I am a serial entrepreneur, IT consulter and Ceo at SpdLoad

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Author: Maksym Babych

Maksym Babych

Member since: Feb 19, 2020
Published articles: 27

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