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6. Dirty Deeds: Why Recruiters Should Care About Reputation Management

This article comes from a different perspective….from the recruiter side of Executive Recruiters, and the importance of value exchange and respect in the recruiting process. The author talks about her own experience with a recruiter that was less than stellar, as an example of how much the value of an online resume via LinkedIn actually offers and the importance of outlining specifics in job postings. As with bricks and mortar examples, oftentimes networking or "word of mouth" expands the reach of your audience and may actually help recruiters connect with a more ideal candidate for a position. Although the author did not have a good experience with a recruiter, the bad experience turned into a good lesson on how to improve the recruiting process The Right Hand.

7. The Basics of Online Personal Reputation Management

The author, Susan Joyce, is known as an job seeker expert, as founder of job-hunt.org, a "Readers Digest" of sorts for people looking for jobs online. In this article, she talks about how the invisibility of google search results can also harm your chances of getting that dream job. She offers tips on how to establish a positive and informative online presence. We learned in previous articles mentioned above how many HR departments and recruiters are looking at your online presence (65% of HR departments and 90% of executive recruiters). But what if they don’t find anything about you at all online? Google searches in the hiring process are just as much for verification of what you say you have done and who you are as it is to check and see if you’ve done anything badly or something that would reflect poorly on your reputation. In addition to tips on how to clean up some not so flattering things on your personal brand Digital Marketing agency, Susan offers tips on what HR departments and recruiters are looking for and how you can position yourself for a more flattering view and highlight your capabilities.

8. Can Airlines Pull Out of Their Public Opinion Nosedive?

It’s no surprise that public opinion of major airlines has taken a deep nosedive in the wake of the extensive media coverage involving United Airlines security forcibly removing a passenger to make room for their crew. In addition to it being a PR nightmare, it also brought employee training practices to the forefront. This article is a great read on how much the customer experience drives a larger audience, and therefore can have a financial impact on a brand, and even an industry, such as the airline industry. The airline industry is still struggling to recover a more a positive image after the dragging incident, as well as grounding incidents, and as a result, is struggling with their marketing messaging. With reactive consumers and the viral ability of bad news travels fast, this may take a while.

9. 5 Ways To Protect Your Company Reputation On Social Media

An often overlooked and sometimes ignored reputation management tool, social media can be a curse or a blessing to a brand, no matter how big or small. This article by Nadia Carmon, a writer and social media expert, offers actionable tips on how to use social media to respond to customers as an addition to your more traditional methods (such as email, help desk and phone support). With2.46 Billion social media users, and Facebook being the most popular, to overlook using them as an additional communications line to your customers would be a mistake of epic proportions. But, using them so as not to damage your brand is crucial. Responding quickly and ensuring that you are in control of your brand content are key to keeping your brand healthy on the social networks. Testimonials can be used to boost search engine results but be sure to be responsive to questions and problems that social media users point your way Brand Reputation Management,.

10. 10 Keys For Executives To Manage Reputation Risk

Last but not least, the 10th most shared article of the year has been focused on how executives can manage risk to their reputations online. Author Jim DeLoach defines "reputation risk" as the current and prospective impact on earnings and enterprise value arising from negative stakeholder opinion. With the recent impacts of scandal of the sexual harassment cases rocking Hollywood, many Executive Boards are seeing the intense pressures brought forth by reputation tarnishes and the importance of Board oversight. DeLoach suggests that reputational risk should be a part of the strategy undertaken by executives and boards as a part of the strategic and business plan. He also discusses the importance of brand compliance and consistency in reputation for both corporations and executives.

Clearly, as evidenced in all of the most popular articles we listed above, reputation management is all encompassing, whether you’re a small business owner, executive or a job seeker. The impact of a bad reputation can be financial and emotional, and all of the articles on our list offer great tips on how to repair and protect your online reputation. Reputation management is an ever evolving process whose need has increased dramatically as the overall base of google searches and social media usage has grown.\

Karthikbalan Subramanian | ekarthikbalan@gmail.com

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