How to find the right exhibition stall for your event?

An exhibition works as a golden opportunity for companies to actually interact face-to-face with their potential customers. When things are in place, your show is bound to become a successful one in which having the right exhibition stall strikes first. Exhibition stands are structured with the main motive to grow business at a good speed.

It is important to create an exhibition stand with a wow factor in it to make your first impression a memorable one. Regardless of whether you have skilled staff or supremacy of your product or service, but if the exhibition stand design lacks in quality compared to your competitors, then your potential customers will definitely shy away from your exhibition stand. To avoid such circumstances, it is essential to strategize and design your stand accordingly to not only entice your target audience but maximise the footfall of your stand.

Find the Right Stand Builder

There are many exhibition stall builders out there, but it is important that you choose the right one because they are the ones who will help you create the right exhibition stand for the event. The foremost step towards a successful show is the strategic planning of your exhibition stalls. You need to make the exhibition company aware of your objectives and goals for your participation, the venue, and the total count of people that will be present in it. Also, the budget and the type of stand you have decided to have for your show should be discussed in detail.

Modularity

Having a modular exhibition stand gives you flexibility as it can be easily assembled and reconstructed into different shapes. These reusable exhibition stalls offer great durability and cost-effectiveness, especially if you want to exhibit in various shows. You can customise your stand specifically to the needs of your business. With a sleek and modern appearance, they will help you create an impressive brand presence.

Designing is the Main Element

It is essential that your stand design delivers the key message of your company clearly. Highlight the USPs of your brand in your design to inspire attendees to visit your stall. Have a proper layout and light system that concentrates on everything. While choosing your exhibition stall design ideas, make sure you design it, keeping in mind the customer’s perspective and taste. You can make your stall attractive by including audio/visual elements like touch screens, plasma screens, etc. Planning in advance will make it easier to design the right exhibition stall.

Grand Entrance

The entrance of your exhibition stall is the first thing that your audience will notice about your brand. It would reflect the personality of your brand as eventually, it is the part of your stand design. Creating an impactful design for your stand entrance will lure more prospects to your booth. You can also add backlights, which will make the overall look of it more appealing.

Reflect Your Brand Image

While choosing among your exhibition stall design ideas, make sure you choose and design it considering the customer’s perspective. Work on your exhibition stand graphics that will help you depict your brand’s ideology through creative visuals and catchy phrases. Understanding the nature of your business, strategize your marketing plans, and accordingly create designs that will make a difference.

Utilise your Exhibition Space

Make maximum use of the exhibition space provided to you, horizontally as well as vertically because some shows allow more feet in height, which would help you set up your brand logo boldly on the backdrop. Also, make sure there is no obstacle at the entrance of your stall and keep your meeting zones at the back of the stand for the easy flow of the crowd.

When you have a clear picture of what is to be expected from the stand, you could start building it to maximize the sale. Remember that your exhibition stall should be easily accessible. It is only then possible to engage your customers to the brand. So, make sure you keep in mind the above tips while choosing the right exhibition stand for your next event.

Shanaya Kapoor, a content marketing expert at Expo Exhibition Stands India, creates highly-engaging digital content related to the exhibition industry.