The Role Of 4 Artificial Intelligence Buzzwords In Digital Marketin

Artificial Intelligence is suddenly the talk of the town in the technological world. The future of AI is bright in this digital environment. Today, we are using smart devices with smart technology to get things done easily. There are various digital marketing techniques used by companies to promote their products online, such as SEO, email marketing, paid advertisements, etc.

These days, everything is connected with the internet that means the future of AI is bright, and it is changing the face of digital marketing through advanced technologies such as Chatbots, Augmented reality, personalization that attract the customers and enhances the user experience. Leveraging AI in digital marketing saves time and cost; on the other hand, you can get new customers that can boost sales. Now let’s see how digital marketing is affected by AI technology.

Chatbots

If you want to understand the needs of the customer, strong communication is the key. Many famous brands have started to use chatbots with their existing customers through various applications like Facebook Messenger, Slack, and WhatsApp.

According to eConsultancy report, 55% of customers prefer to live chat. Thus chatbots have become a powerful communication tool.

Today, no one likes to wait for a customer assistant to solve their query. Thus chatbots can easily communicate with users through a conversational interface. After social media, chatbots are the future that can engage the customers and uniquely assist them.

Moreover, chatbots can serve the clients round the clock that can increase the profitability of the business. For example, the french cosmetic brand Sephora uses the chatbots to communicate with its users. It also suggests products to its customers according to their needs. Moreover, chatbots can perform better than human attendants and answers quickly without losing the temper.

Predictive Analysis

Probably, digital marketing requires a lot of guesswork. You never about the choices of the customer and upcoming trends. AI does this guessing through a set of various data called predictive analysis. This is beneficial in the decision-making process when you are going to start an advertising campaign.

Predictive analysis is used in various industries such as healthcare, entertainment, manufacturing, cybersecurity, sports, and many others. Predictive analysis by AI is also able to identify future outcomes.

For example, today, there are more than 100 million active accounts on Netflix. AI and machine learning gathers that data and helps Netflix to recommend their consumer’s relevant shows based on their choice and browsing history. Same way, if you have a gojek clone for multiple services, you will get separate data of each with predictive analysis.

Along with this, whenever you start an Ad campaign on Google and Facebook, you can see the word "Estimate" it shows a prediction of how many people can view and respond to an ad campaign. This you can decide through predictive analysis.

With the help of predictive analytics, the marketing team can track the performance of customers, habits of users, and their buying behavior. This data can help them to suggest a product and service in which customers are interested.

Voice Seach

As we can see, AI is everywhere; voice search is the new phenomenon that is used by the customers these days. With the increasing usage of smartphones, we are using many smart devices that rely on voice instruction such as Siri, Alexa, Google home assistant, and many more.

Technology is reshaping the world; smart devices can diagnose a human voice and follow its commands. AI-powered phones can play music for you, track your choices, and recommend similar kinds of songs. Here we are talking about Shazam that helps you to create a playlist based on your preference.

Google reported that daily three billion search queries received by Google, around third of those are voice searches. We should not forget the fact that more than 50% of the website traffic comes from mobile devices, and more than 55% of customers use voice search to find a local business.

Along with this, more than 75% of urban consumers use the voice search option to find a local restaurant or to find a service provider. Today, people are trusting more on voice search to discover the information. If the company fails to impress customers with voice search, it will lose the new source of income.

Personalized

If you apply AI in a digital marketing strategy, then it would be easy for you to target the customers. Personalization is a simple process to attract the customers towards your brand. You only need to keep in mind the preferences of your audience so that you can deliver the right product and target the right customer at the right time.

Forbes reported that 60% of the customers are tending to switch to another brand if they don’t get a personalized message or email from the company. For instance, most people have made purchases on Amazon so that you may receive personalized mail with a name, through that companies can connect with their customers and can build a strong connection that leads to boost sales.

The biggest advantage of personalized marketing is that you can directly target the customers based on their needs, interests, and other preferences. Experian stated that you could boost 30% of sales by delivering personalized mail, and the open ratio is around 40% over without personalization.

Conclusion

As we can say, artificial technology is growing rapidly, and the use of it in digital marketing is also increasing in the upcoming years. The marketer needs to understand the customer’s experience and behavior to stay ahead in the competitive market.

Being a business owner, it is a high time to incorporate AI techniques for effective digital marketing campaigns. The authentic data and insights will help you to expand your business. The primary goal of AI is not to replace the human, but it empowers the human.

AI-powered technology can increase productivity and profitability within a short time. For example, mouth publicity is replaced by YouTube videos and Facebook posts. If you see in terms of marketing, then AI makes communication faster, and that is what consumer of today expects from the company.

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