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Delhi Metro Advertising – Things You Probably Don’t Know

Author: Tdi India
by Tdi India
Posted: Mar 03, 2020

With more than 4 million commuters using Delhi Metro every day, business owners wouldn’t find a better, effective and feasible way to market their services and products, aimed at the specified audience.

Understanding Delhi Metro Advertising Scope

A rapid transit system, the Delhi Metro serves Delhi and some of its satellite cities including Gurgaon, Noida, Faridabad, Ghaziabad, Ballabhgarh and Bahadurgarh, in the National Capital Region (NCR) of India. The largest and busiest metro in the country, it boasts a massive network consists of 11 colour-coded lines with a total length of 391 km, serving 285 stations. What do you think? What should be the scope of your message being heard or seen to breed familiarity?

Delhi Metro Advertising – Building Brand Has Become Easier Than Ever

Not only does Delhi Metro save both leisure travellers and office commuters from the increasing pollution and never-ending traffic jam, but also it aids both large scale and small scale businesses build their brands. Some of the benefits that Delhi Metro advertising boasts –

  • Spacious Modern Stations: Have you ever travelled on Delhi Metro? If yes, you wouldn’t deny that it has got spacious, organised, modern and well-maintained stations. These spaces are well-preserved for something good, i.e. for brand promotions, to fetch maximum attention of the viewers.
  • Train Intervals: There is a minimum of a two-minute gap between the departure and arrival of the trains. This is called dwelling time for the commuters, which can be utilised by the businesses by interacting with the beholders. The best way to interact the onlookers and keep them engaged is through impactful, informative and creative visual ads.
  • No Cluttering: The visibility of brands at the metro stations is clear, bright and vibrant. Besides, digital screens keep scrolling inside and outside the metro rail. The captive audiences have ample time to read the message, understand it and make decisions.

High visibility makes certain that the commuters or viewers read the advertisement completely. This does not often happen on TV or on the Internet as people can easily skip the ad. Speaking otherwise, Delhi Metro advertising helps build the company’s brand through word of mouth as people talk about the product/ company before buying something.

How to Approach a Trustworthy Advertising Agency?

So, you understood the importance of advertising with Delhi Metro and how it can fetch great response, ultimately generating leads. All you have to do is to find a trustworthy, reliable Delhi Metro advertising agency. With a track record of more than three decades of advertising, TDI India will surely do justice to your brand. It "has exclusive advertising rights in 103 Delhi Metro stations in densely populated areas, providing advertisers with access to a large captive audience".

Why Should You Choose TDI India?

TDI’s partnership with Alibaba.com, the world’s #1 Business to Business (B2B) market place with 260 million buyers across 190+ countries, makes it one of the most sought-after advertising companies in India. Alibaba India advertising will benefit businesses as buyers can find you on the number on the #1 B2B platform of Alibaba.com.

About the Author

Tdi International India (P) Limited is a leading Advertising Agency in India. Founded in 1986, Tdi is a prominent provider of Ooh and Online media options.

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Author: Tdi India

Tdi India

Member since: Jul 16, 2016
Published articles: 20

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