Mobile Apps: Strategy To Boost Your eCommerce Growth

Online retail stores have immense surrounding competition. This makes the road to growth and success a bit hard for e-merchants. Having a legit strategy for growth & improvement is a must to keep up with the market trends and advancements.

But, is there any foolproof plan to achieve that. Of course not. But, with the latest insights, eCommerce mobile app has been proven to quite valuable in increasing sales numbers. Based on the customers’ demands & increase in usage of smartphone, this is the high time to build a shopping app for an eCommerce store.

For most online businesses, the mobile app strategy has already shown promising results making huge impact conversion rate & sales boost. In the past half-decade, mobile shopping apps have been recorded to have much better user engagement. The reason is quite simple, people carry smartphones all the time & are way more accessible.

While shopping through mobile apps, it’s quite fun to choose products and purchase. Better UX & UI surely contribute to the cause Here are some of such potent ways giving a boost to your business.

1. Improved Customer Engagement:Staying in-tune with your customers is equally important and having a mobile app makes it possible. Because smartphones always remain in very close proximity to the users, ensuring their regular engagement. The apps don’t let users forget the services, products & offers via your app and comes back whenever ready.
2. Social Sharing:A word of recommendation is all that takes for a product/service to make its way among other potential users. Allowing your Shopping App to have social sharing option enables your existing customers to share their valuable feedback & opinions. As reported in surveys, a huge number of people acknowledged having been influenced by recommendations.
3. Secure, Fast & Simple Payment Methods:It's comparatively simple to browse & use an eCommerce store through mobile apps as compared to desktops. The apps offer an out of the league experience with secure payment transactions. Most payment modes such as e-wallets, debit/ credit, net banking, etc are commonly visible on every shopping app these days.
4. Review, Recommendation & Testimonials:The same way social media & recommendation can influence new signup, the reviews of products play a role in acquiring new customers. Product testimonials help a lot. Similarly, users are more likely to purchase a product if they know how to use it. Putting up video tutorials & product gallery would contribute to the improvement.
5. Push Notifications Have Better Reach:E-businesses can attract more customers sending push notifications about discounts, new launch, re-stocking of any wishlist item, etc. It is a highly effective strategy to keep your customers alert & engaged.
6. Reduce The Cart Abandonment Rate:

These might be a few customers who were just window shopping but most of the people who abandoned their cart are highly likely to come back if they are reminded. eCommerce businesses can set automated Push Notification whenever the cart is abandoned for an x amount of time & whenever the price of any product (in the cart) drops.

1. Give Customers A Reason To Come Back:On successful purchases & referral signups, provide users with additional offers or reward points. This will encourage customers to come back and acquire new ones via referral campaigns.Have coupon codes or gift cards for almost every occasion. You can even offer discounts such as the ‘Spin & Win’ Wheel.
2. Flash Sale:Run special deals or flash sales on a specific duration of time. This can compel the online shoppers with the set urgency & drive them to shop before the discount runs out.
3. Personalization:Personalization simply refers to framing a personal experience for each customer through filtered recommendations. This way the customers can be given product recommendations based on their past orders, search history and geolocation, for instance. Also based on the users’ settings or their location, the eCommerce Apps can serve them in their language & currency.
4. Omni-Channel Marketing:Omni-channel marketing simply means making the product available on multiple platforms. That's one of the main reasons why most eCommerce businesses have started to bring themselves as a Shopping App as well. The apps on both Android and iOS apps allow a wide range of audience to shop products with ease.

Wrapping Up:

The world is leaning more towards mobile technology. Hence, it is crucial for eCommerce/mCommerce businesses to up their game & adapts well with the latest trends in app building & maintenance.

Android developer and technical content writer at Knowband. Knowband is a leading eCommerce plugin development and marketing firm. Its Mobile app builder allows the store admins to upgrade their store into mobile applications.