18 tips on how to increase sales in your e-commerce

The world of e-commerce in USA is in complete expansion and, although there are large giants, the possibility of carving out a small slice of the market is still quite easy to date.

If you are an entrepreneur who owns an e-commerce or you are simply thinking of opening one, then this article can give you some very effective ideas. In fact, some of these tactics can help you increase traffic to e-commerce and therefore also conversion.

Here are the 18 tips on how to increase sales in your e-commerce:

increase ecommerce sales

1. Write a "Who We Are" effect that tells the benefits it brings to the user, not how much you are the "leader" of the market

The "Who we are" is usually the second most visited page of your site. Your customers want to know who you are and what you can do for them. It should tell you who you are, why you do what you do, what your mission is and how your customer service works. People are increasingly informed and transparency is very important these days.

2. Subscribe to your competitors' newsletters

We all have competitors in our market. Go to their sites and sign up for their newsletters (with a personal email address) and keep an eye on what they are doing. In this way you will be informed when they make sales / offers, launch new products or promotions. If your competitor is a great e-commerce, it is better to take a look at what they are doing with their loyal customers. Every email they send is sent with a specific goal. Your job is to study this and see how to apply it to your e-commerce.

3. Hold onto a customer, even more loyal one

Do you want to do something nice for your best customer? If you haven't already thought about it then it's the right time. Reward your most loyal customers, those who buy frequently from your e-commerce, with special promotions or even gifts. This can help you improve the relationship between you even more and he will be even more willing to buy from you.

4. Buy with a click

Why does Amazon use the " Buy with a click " button? Because people don't have a spare minute and only one second more can get you away from a sale. Make it possible to automate the conversion on old customers without asking them for their data every time!

5. People don't have time, speed up your site

Amazon invests thousands of hundreds of € to make sure that its e-commerce opens in an instant. Recent studies have shown that sites that take longer than 3 seconds to load lose at least 40% of traffic, consequently also several potential buyers. Speed??up your site, Google will reward you.

6. Contact your customers to get new sales

It is much easier to sell to 10 customers who have already bought something in your e-commerce, than to a new one. Take advantage of Facebook and Google retargeting, newsletters, text messages or any means of keeping in touch with your buyers. You can increase your sales with very little effort.

7. Take advantage of abandoned carts

Imagine if all the customers who abandoned the cart, with perhaps thousands of euros of products inside, would complete their purchase. You must take advantage of the fact that the customer intended to buy and, for some reason, did not conclude the deal. Maybe he didn't have his credit card details handy at the time! Show an advertisement on social media, send an email or a text message and "call" it to the purchase!

8. Prioritize reviews

People read the reviews and do it before deciding whether or not to buy a product or service. Make sure that you have many (clearly positive) reviews and easily show them to your new e-commerce visitors. This way you will incentivize the sale with a tiny effort. 63% of people say that it is much more spurred on the purchase if positive reviews already exist.

9. Push your customers to leave reviews

Following the previous point, make sure that your customers always leave the review. In addition to understanding if all your "service" is optimal, you can encourage other people to buy. Social proof is a really powerful tool to be used to increase conversions (purchases) in your e-commerce.

10. SEO is a gold mine

Getting your articles / products to index better on search engines helps you to bring interested traffic without spending a single € on advertising. This however is not so easy: it takes time (especially if the competitors are hardened) and a professional must take care of it. Even if your site is at a good indexing level, advertising on Google and Facebook, like email marketing, should not be shelved; in a complete strategy every tool is essential to generate turnover from your e-commerce.

11. Create a FAQ section (frequently asked questions)

A section of this type can anticipate questions that customers ask you on a recurring basis. How do shipping costs work? What measures does the product have? How does the return work? These are all questions that your customers are probably looking for. If you allow them to find this information right away, this can help you increase conversion (sales).

12. Request an email for your offers

Through a pop-up you can get an email from a visitor who is not yet your customer. By taking advantage of the newsletters, you can try to accompany this person to buy. Do not miss the opportunity to take advantage of the visit of a potential customer.

13. Create a page dedicated to Shipping and one to Return

By now, those who buy on e-commerce are used to checking this information. Always with a view to transparency, as mentioned on the previous points, also in this way you can stimulate conversions to the site. If these pages exist but are not read, they are probably difficult to find. Move them to a more visible spot in your online store!

14. Create your multilingual e-commerce

If your market allows you, why sell only in local area? An e-commerce, taking into account shipping costs / duties / etc. can also afford to sell its products in other states to increase its conversions.

15. Take advantage of Instagram influencers

Find influencers in your sector, send them your product to test and share on its contents. In this way you can generate interest in your e-commerce website design. Take advantage of this new trend to get in touch with new potential customers who can bring you conversions.

16. If you don't have an exclusive product or even a competitive price, focus on other characteristics of your company

People are used to looking for savings if they don't perceive the value of your product and service. Offer them something that a few euros (or tens of €) savings can't beat. Work on customer care and make sure that customers choose you not only for the price.

17. Your e-commerce is a continuous construction site

An e-commerce must always keep up with the times and needs continuous management. At the level of texts, photos, promotional campaigns, SEO, marketing and so on. Only in this way can you continuously obtain results. Be wary of those who promise you that once the construction of e-commerce is complete, you will no longer need to spend a euro!

18. Focus on the photos to better show your products

Do you think that just one photo is enough to show your product and encourage the sale? Try to create multiple photos to show the product "in action". If you sell clothing, create photos with the garment worn and viewed from different angles. The customer cannot touch the product by hand; help him imagine how he can use it!

Conclusions

These are just a few small ideas that you can put into action to improve your conversions. E-commerce is a great way for companies like yours to sell products without necessarily being physically on the place where your potential customer lives. If, on the other hand, you are not yet in this "world", perhaps it is time to reflect on it!

Digital communication consultant. I deal with Strategy and Digital Communication. Web & Digital Manager, SEO, eCommerce, Content, Social Media. Songwriter, Guitar Player, and then anyway I look at everything.