What need to pay attention to in catalogue printing china?

Traditional catalogue printing design due to the division of labor is too detailed, coupled with the lack of understanding of the integrity, resulting in the catalogue design bureau limited to the cover of this square inch. With the deepening of opening up and communication in recent years, the design of album printing has developed from simple cover design to the integrated design of a series of album elements such as content, material and format, which has attracted more and more attention from the printing industry. But from the overall point of view, the focus of China's album printing design still stay on the cover, the lack of organic and systematic design. And without an organic overall strategic vision, will not design a good cover. So, our country album printing design circle should come out from the pure cover design error as soon as possible, into the organic whole design.

1. Misreading diversity

Diversity is the general state of the development of art in the industrial age, and the design of catalogue printing china is no exception. Diversity means the full display of creating individuality, the respect and adaptation to the multidirectional needs of the audience, and the provision of different tastes to different demands. But "diversity" does not mean "disorder", "abundance" does not mean "disorder". While emphasizing the diversity and individuality of designers, album printing design has fallen into the mistake of ignoring "generality" to a certain extent, so that album printing boundaries are completely confused and the dazzling face causes the difficulty for readers to choose. At the same time, under the appearance of magnificent and exquisite work, it hides the poverty and tiredness of spirit.

2. Transition hesitation

The country is now strengthening the system reform, many publishing industry and even the production of TV series have begun to industrialization, collectivization, demutualization management, some sensitive album printing designers also quit public office, take the lead in the establishment of studios, expanding the space for personal development. And most of the catalogue printing designers are still willing to play a marginal role in the various publishing houses, subject to multiple instructions, into the passive position of dispensable. As for the whole picture album printing design field, it should break away from the government planned economy system, rely on the benign regulation of marketization, concentrate manpower, energy, intelligence and financial resources, and set up China graphic design group.

3. Surrender to rights

In the field of catalogue design, designers' creative design is often controlled by the personal will of the leaders concerned, so that good ideas are denied while poor solutions are accepted. In addition, the catalogue design is also subject to the restrictions of the distribution department, in order to accommodate the market to popular culture vulgar taste preference, designers have to do the design against their will.

4. Closed display

The exhibition of the hardcover catalogue printing china and the evaluation of the award, should show the audience the overall design level of the catalogue from inside to outside. Pictorial design, therefore, the display must be open, namely using the multimedia way, picture catalogue on the way, local amplification by the way, way of adding, rotating way, dynamic display shelf, the essence of all-round display design, to the audience by designers of interactive communication with readers, cultural connotations in the design of transmission at the same time, promote the development of pictorial design forward.

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