What Is Click Spam Fraud And How Does It Work?

What Is Click Spam Fraud And How Does It Work?

If you are an app developer or an advertiser, here’s a term you are well aware of: Ad fraud. Millions of dollars are spent every year on mobile ad fraud and it seems like it’s only going to rise in the near future. But worry no more! There are things you can do to avoid ad fraud or minimize it. One of the first things you can do is learning what ad fraud and its types are. We write this blog post for that reason, to educate! If you are ready, let’s begin.

What?s Mobile Ad Fraud?

Mobile ad fraud is a crime, committed by fraudsters that affect the entire industry with its all components. And what is it that fraudsters do? They steal money from advertisers and developers in the form of fake ads, fake traffics, fake downloads and so much more. It is estimated that in 2018 the cost of ad fraud in digital advertisements was 19 billion dollars!

And what is click spam, you might ask. Let’s explain.

What?s Click Spam?

Click spam, click fraud, fake clicks or click flooding. The term changes but the fraud does not. This type of fraud means executing clicks using the user’s device without a user’s knowledge or consent. This means losing money to advertisers, developers and investors, in addition to that it distorts the data collected. It affects future ad strategies and makes the advertisers lose time and resources.

Organic poaching also threatens the certainty of acquisition decisions. If an advertising network claims organic users who work well within an application, the advertiser will obviously decide to invest in this channel to acquire more of the same type of users. This creates a circular problem, where the advertiser continues to pay someone else for the users they would have already acquired naturally (or through other marketing channels) until they realize the mistake.

Click-through spam can affect targeting decisions across the enterprise. While falsely assigned organic users will undoubtedly be of good quality, their presence in paid acquisition cohorts will prompt a marketer to pay for advertising on other channels that target these groups.

And this despite the fact that these groups can very well download the application in question without any advertisement at all - which means that the advertiser is wasting time and money chasing users who could be reached by others means

There are two types of click spam.

What Are The Types Of Click Spams?

Types of click spams are:

• High-frequency click spams
• Low-frequency click spams

How To Detect Click Spamming?

Look For Metrics Skew: Click spamming can distort your metrics. But if you look closely and follow the patterns of the download, you can find the abnormalities and eliminate the fraud. This can be a hard task when you have giant data to look into, that’s why we have one more recommendation.

Search for fraud detection solution: You can find a fraud detection solution, meaning software programmed to find frauds, and this way saves time, effort and money.

I'm Sujon and I am a Blog writer. I love writing about Health, Business, Travel, and Motivation. So here I am sharing my experiences with Healthy food, Traveling and many more.