Activating Communities for Hunger Relief Efforts
Posted: Aug 09, 2014
1888 PressRelease - Free Mobile App Promotes Healthier Communities by Providing Weight Management Tools while Fighting Hunger Through Food Bank Donations.
Oklahoma City, OK - foodtweeks™ is a free app that combines weight management with feeding the hungry by donating to food banks such as the San Francisco-Marin Food Bank in San Francisco, CA. Joining a nationwide network of foodtweeks™-affiliated food banks, the San Francisco-Marin Food Bank continues its work to build healthier communities while engaging locals through technology to support a cause.
In order for the the San Francisco-Marin Food Bank to receive donations from foodtweeks™, a user must report "tweeking" (cutting calories from their food) to the app. Once foodtweeks™ receives the number of calories that a weight-conscious consumer has chosen to eliminate from their food, the food bank will receive a donation in that amount. An equal number of nutritious calories will then be distributed to hungry families in the area.
foodtweeks™ makes it possible for consumers to be "heroes" who serve their communities at no cost of time or money. They only need to make better choices in their foods to feed the hungry. To make the process of donating to their community even easier, foodtweeks™ allows users to post a "tweek" on Facebook or Twitter which doubles or triples each donation.
The approach consists of foodtweeks™ users simply telling the app what food they are thinking of buying, eating or preparing. The app instantly displays images of suggested "tweeks" that remove enough calories to make a positive difference - but not in a way that changes the taste or leaves users hungry.
To provide users with this simple tool, foodtweeks™ maintains a crowdsourced picture database of more than 44,000 small changes that show users how to "tweek" everything from a particular brand of cheeseburger at a national restaurant chain to grocery store purchases, and homemade dishes of every kind.
"foodtweeks™ is proud and excited to support the San Francisco-Marin Food Bank," said Elisa Shannon, foodtweeks™ Executive Vice President of Partnership Development. "The San Francisco-Marin Food Bank is a highly committed and respected organization that provides outstanding service to food-insecure members of our community."
foodtweeks™ is rapidly expanding its partner-base to food banks all across the nation, with more joining each week, said Ms. Shannon, herself a former food bank executive. Food banks that wish to affiliate with foodtweeks™ may contact Ms. Shannon by email at elisa ( @ ) foodtweeks dot com dot
Jay Walker, the inventor of foodtweeks™, is also the chairman of Patent Properties and curator of TEDMED, the health and medicine edition of the famous TED conference. A noted entrepreneur, Mr. Walker has founded three companies that serve more than 50 million customers. He is best known as the creator of Priceline, which brought a new level of value to the travel industry.
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