Four SEO-Related Areas You Should Look At While Designing Your Website

SEO is a crucial part of the website designing process. If you entirely focus on the aesthetic aspects and UX while designing your new website, it could have severe consequences for the digital success of your brand.

Think of it this way, if you’re spending thousands of dollars for getting your website beautifully designed by a Long Island web design agency, would you like to spend more money and extra time to alter the site design to suit your optimization and business needs?

SEO is an ongoing activity, and you must incorporate optimization techniques during the web design process to build a more effective website. With that said, let’s take a look at four areas to keep in mind when designing an SEO-friendly website.

User-friendly link structures

Creating a crawlable website (or the one with a high number of quality links that can be easily discovered by search engine spiders) is vital for your website’s online performance. If your website lacks proper link structure, search engines won’t yield relevant results – and you don’t want this to happen with your website, do you? If you’re targeting specific keywords, make sure your internal links have those keywords in the anchor text and place them at the top in the HTML.

SEO optimized content

Web metrics utilized by search engines give a high value to the quality of content on a website, which is why the content present throughout your website is always under the radar. Of course, a website cannot be deployed with blank web pages – it should have quality content before it goes live. So, make sure the content you provide to the designer for placing on the website is visible and indexable to the search crawlers. Prepare text based on targeted keywords (but don’t stuff the keywords) before uploading on the site. The image or video description, page titles, and meta descriptions should also be optimized to make it easier for your website to rank well in search results.

Responsive web design

A responsive website design simply means that your web pages will reformat themselves depending on the different screen sizes on which they are being displayed. When you hire services of website design in NYC, make sure you ask the agency to develop a responsive website for your business if you want to climb up the ladder in search results.

But what’s the SEO benefit of responsive web design?

From an SEO perspective, responsive design matters because it makes it easier for Google or other search engines to crawl and index the website content. Responsive websites also have lower bounce rates as compared to those websites that are not responsive.

Integrate social media into the website

A great SEO friendly website must include social media as it directly affects the SEO efforts. Search engines are more interested in the social recognition of your business today than ever before. The integration of social channels into your website improves search ranking and conveys that your website is credible. With proper social media integration, the SEO-social media synergism can drive more traffic to your website and capture more leads.

Final Notes

SEO process takes time and requires efforts to get results, so why not think about it before launching your website?

Starting early can provide you greater rewards in terms of web traffic and conversion rates. Your website needs to look attractive, but it’s equally important to make it search engine friendly. Follow these four tips to make your new website SEO friendly.

Don’t miss the SEO benefits… start acting now!

Cybernet is a digital agency that specializes in web technology and web marketing. Our services range from graphic design to custom software programming.