Five quick tricks to perfect the art of cold emailing

The main intention behind every cold email is to get it to read. Hence, it is essential to ensure that the first sentence grabs the attention of the reader. In fact, the primary goal of every cold email is to produce every sentence that persuades the readers to continue reading.

The good news is that there are scientifically proven techniques that can actually work. The rules of persuasion are reliable and effective. These tricks are simply fantastic as they can stop the readers from what they were doing and urge them to read what you have to say.

The first rule is to forget all the rules of essay writing that are widely claimed to be successful by many coursework writing services. Emails never work efficiently if you continue to replicate tricks of regular blogs or essay writing. The biggest reason being the word limit and time restrictions.

When you’re composing essays, you gradually build up the narrative while maintaining the element of intrigue. However, when it comes to cold emailing, you just can’t afford to take it slow. You either hit the nail in the first sentence, or you completely miss the train. You have to be consistently on your toes and hit it right out of the park. Thus, to help you perfect the art of cold emailing, below some excellent tips are mentioned.

1. Before-After-Bridge (BAB)

This is the number one rule of copywriting that every expert believes in. Basically, you open the sentence by telling the reader what their world appears to be right now. Then you explain to them the ways they can improve it. And the last step is to tell them how you can play a role in it.

Hence, to summarize it, begin by describing a problem relevant to your goal, urge them to view life without it, and then present a solution.

2. Problem-Agitate-Solve (PAS)

Do you know which emotion is more motivating than pleasure? Pain. We do everything in our power to avoid pain because of the impact that it leaves on us. Thus, you use this understanding of human nature to earn your goal. Identify the problem, ruffle it up, and then explain to the readers how you can solve it. Offer your brand as the key to solving unnecessary hurdles and hassles.

3. Star-Chain-Hook (SAH)

Here, you either go big, or you go home. You have to sell the big idea to the reader in the first sentence, or sometimes, in the subject. Then you have to follow it up with a series of facts and figures. The intention is to convert the attention-grabbing idea into a sellable interest. The hook will be a call to action, which means that you will give them the solution to their problem.

4. Star-Story-Solution (SSS)

The star of the email is your product or service, after which, you need to go ahead and develop a story that is full of problems. Next up, you make the "star" the "hero" of a story that resonates with your targeted audience. This formula works as it directly stimulates brain activity. Readers emote when you hit the nerve.

5. Praise-Picture-Push (PPP)

3P’s rule works effectively as people easily buy compliments. Hence, start the email with a sincere acknowledgment. Give them articulate and well-framed praise. Next, follow it up by explaining to them the cause and effect of the correspondence, and how it can be fruitful. This will essentially put weight to your argument. And then, you ask them exactly what you want.

Thus, it can be established that you need to discover and practice the rules of persuasion to perfect the art of cold emailing. For this purpose, you need to up your copywriting skills. Who knows, with time, you might become the employee who wins the maximum sales for your company?

I am a creative content writer and a writing professional with over 8 years of experience in academic writing. My passion is to help students with their academic-related problems so that they achieve excellence in their studies.