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App Launches Promotion

Author: Swati Kamble
by Swati Kamble
Posted: Mar 13, 2020

This is a relatively new App Launches Promotion, but with so many amazing and important Apps coming to market, Fulcrum has made a conscious effort to develop expertise in the launch and promotion of Apps for a whole new client base. Using our promotional staff has a huge positive effect on app downloads. Brand ambassadors from Fulcrum are experts in increasing brand visibility and converting customers into product sales.Creating offline Campaigns

Generating downloads from those all important customers in a local market are crucial in the launch phase. Fulcrum works with a number of Apps that have regular customer usage. Often starting in one area, we see how customers interact with the Apps and the conversion rate from downloads to users. Our dedicated customer service teams are experts in collecting data and generating quality sales leads.

We love New Tech launches!

We work with clients to make any necessary adjustments and our campaign managers are on hand to make sure this happens. When we hit targets (whether that is 10 or 10,000 users) we are on hand to develop large, ongoing campaigns. Fulcrum loves to break new ground and Apps are a great way for us to do just that!

We love being one of the first to see the latest and greatest bright ideas from those in the tech community. We work with budgets large and small, and have now been part of a number of projects that started small and have gone on to national and even international success.

Shopper Marketing & POS

We work with brands to leverage the retail environment. We have experience in developing concepts to ensure increased distribution, off shelf feature, increased rate of sale and enhanced consumer/Shopper Engagement and Shopper Marketing.

We also understand the strategic side of building your buyer, trade and press relationships whilst ensuring you engage your internal sales team.

Our in-house artwork studio allows us to offer a variety of POS support solutions for several clients. We also work with a best in class field agency to ensure premium installation of all POS, when required

Shopper marketing

The path to purchase begins here

Understanding consumer desires is essential to winning over hearts and wallets. Our proven expertise for delivering magical, memorable and meaningful brand experiences allows us to seamlessly integrate key experiential marketing principles into our shopper marketing approach for brands.

We help in a myriad of ways, from highly engaging front-of-store activation and disruptive point-of sale (POS) materials, to plotting out the full path to purchase.

An integrated and compelling approach enriches the shopper journey. It begins with a commitment to engaging customers, and then being in the right place, at the right time, in the right way.

What is it?

Shopper marketing is the act of directly engaging and converting customers to a brand or product within a retail environment.

We have a very clear shopper mission. We grab attention with compelling stimulus, communicate USPs in an engaging way, lock-down the purchase and then actively promote shopper engagement beyond the sale. It’s simple, integrated and effective.

How does it work?

Our vast understanding of retail environments, opportunities and limitations means we take a versatile and creative approach to achieving our shopper mission, every single time. We overcome barriers to purchase through an approach that encompasses merchandising, the customer experience and pricing and promotional strategy, providing guidance on campaign POS design and production, environmental stimulus, sales promotions and sampling techniques.

How do other brands use it?

Each and every day brands directly target consumers – but it takes a lot to get shopper marketing right.

About the Author

A Fresh Approach to a Traditional Marketing Channel, Develop Strategies and Design, Plan and Execute Engaging Btl Events.

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Author: Swati Kamble

Swati Kamble

Member since: Mar 04, 2020
Published articles: 4

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