Which is the most popular social media App in 2020?

Social Media has become a part of our daily routine that starts and ends the day of most of the people. It is the biggest entertainment platform and the latest business opportunity trend because it helps you to stay updated, be it related to work strategies or the things happening around you.

As you all know Facebook is the biggest player in the field of social media as it owned many big apps like Whatsapp and Instagram with 1.6 billion active users. As a result that competition has become more aggressive among the other apps.

Here is the list of apps which definitely rule in 2020-

1. Tik Tok- Tik Tok is the latest social media app of music video sharing and became the world’s most downloaded apps in 2018, beating Instagram, Facebook, and other social media apps. TikTok has about 800 million monthly active users. it took Instagram six years before it had the number of active users that TikTok does. TikTok is used primarily by people between the ages of 16 and 24. TikTok is all about fun and creativity, but you can use it for showcasing your products and services in a different way. Creating your own content is one of the easiest and least expensive ways to promote your business on TikTok. Influencer Marketing is the most used strategy for tik tok.
2. Instagram - when it comes to business promotion or branding, Instagram is the best platform with over millions of users around the globe. It is vital for many businesses. Instagram offers some interesting insights into the people following and interacting with your account. So that businesses can target the audience which is really interested in their businesses. the best way to interact with Instagram audiences is to hold contests because people love to respond and compete. To get the engagement, businesses must post the great visuals on Instagram so that products or services became more appealing.
3. Telegram - Telegram is another tool that is steadily expanding its user base because of its privacy policy and security. Telegrams help to connect brands with users instantly through chatbots and its broadcast feature. Telegram has gained much popularity as compared to other top social media apps for businesses. Telegram is one of the latest marketing trends especially for small businesses because it is easy to communicate and share content with promotional campaigns. One of the most important benefits of such a communication tool is that it does not require a separate specialist to work with it: bots do everything quickly and with no extra efforts.
4. LinkedIn - As all know LinkedIn is the best platform for professionals around the globe. Linkedin is the most beneficial tool for business leaders that help them to increase business connections and networks. LinkedIn also offers opportunities to advertise your business, like sending personalized ads, boosting your content, and displaying ads on the site. B2B marketers rely on LinkedIn for content more than any other channel, with 94% distributing content on the network.
5. WhatsApp - When it comes to one to one interaction Whatsapp is the most popular and best platform for instant communication. People in more than 180 countries use WhatsApp whether it is businessman, any employee or a normal user. WhatsApp Business is used for business owners to have a proper professional profile to share updates and provide customer support to the customers. The main benefit is Whenever any organization trying to implement any new tool for internal communication, mostly employees resist to learn new things. The best thing about WhatsApp is that almost everyone uses it and it does not require any training.

You don’t have to be active on every social media platform. It is more important to consider the presence of your target audience on a particular social media site so that it is easy to provide the best content at the right time.

Along with these platforms, there are many more that can help businesses to gain more traction like Pinterest is used for promoting blogs, Twitter is best for providing updates, Youtube is best for video content, etc. Businesses have to choose the platform according to the nature of their products or services.

For Example - An organization XYZ providing courses related to digital marketing then the best platform for them is Youtube where they can share tutorials and attract subscribers easily.

My Job at IP Media allows me to do a variety of things. I focus mainly on Leads Management but also involved in Sales Presentations and Digital Marketing.