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Millennial Trends Are Driving The Rhinoplasty Market Growth

Author: Kbv Research
by Kbv Research
Posted: Mar 20, 2020
breathing problems

Rhinoplasty is among the most widely available facial plastic surgery procedures. The procedure can improve cosmetic and functional problems that people may have with their noses, and also addresses breathing problems and/or nasal shape, size and symmetry. As with any surgical procedure, rhinoplasty presents risks and benefits.

Rhinoplasty is practiced to enhance breathing conditions or to change the shape and size of the nose. Fixing a broken nose after an accident or trauma, treating the sinus infection, restoring facial symmetry, and correcting birth defects are some of the other procedures performed under rhinoplasty. Changing or refining the nasal tip appearance is a common problem, but can be difficult to fix surgically.

What is rhinoplasty?

Rhinoplasty is a nose surgery to modify the shape or develop the function of the nose. It can be done for medical reason- such as correcting nose-related breathing problems or correcting the disfigurement that results from trauma or birth defects. It can be performed also for cosmetic reasons that will change the shape and appearance of the nose. A recent survey evaluating the effects of rhinoplasty on the attractiveness and personality revealed by rhinoplasty enhances apparent personality traits like trustworthiness, approachability, and likeability.

In addition, rhinoplasty has shown beneficial effects for femininity for women, facial attractiveness, and confidence. Rhinoplasty is usually performed surgically; however, there are limited non-surgical injections that may support in particular situations. With recovery time depending on the depth of the procedure, more people are hoping for the non-surgical option where fillers are used to make minor adjustments to the nose that affect the face's overall appearance.

Millennial trends that drive the prevalence of rhinoplasty treatmentsTo complement ethnicity

Ethnic rhinoplasty is a technology that modifies the look of the nose, but in doing so, it remains true to the ethnicity of the patient–enhancing the nose and balancing its characteristics without sacrificing the various nasal characteristics that characterize different ethnicities. The intention is to give a beautiful, natural-looking nose to an individual who remains in coexistence with the rest of the face and distinctive features.

To change the way their nose looks

Several people considering rhinoplasty want to adjust their nose's shape and look which is known as cosmetic rhinoplasty. Based on the anatomical structure of the nose and the look that a patient is aiming for, cosmetic rhinoplasty may require only minor structural changes that are expressed in clearly visible improvements.

In some cases, nevertheless, it will be essential to change multiple components of the nose's internal structure to achieve the look that an individual wants. Cosmetic rhinoplasty is usually done to change the overall nose shape, making it broader, bigger, narrower or smaller–to improve the overall facial proportion and balance. To that end, it can also change the tip of the nose.

To improve breathing

Bruises, genetic abnormalities, and lesions within the nose can impede the flow of air into the nose and make it difficult to breathe. Under these conditions, rhinoplasty may include work on the passages the air takes, and the changes in the nose's shape or structure are designed to allow air to flow through normally.

This type of procedure will probably involve modification of the septum. The septum is the long, large piece of cartilage tissue running down the nose's middle. Changing the septum's position or size is typically considered to be a medically necessary surgery as the goal involves a marked improvement in function and can be covered by health insurance. Working on the soft tissue inside the nostril can sometimes help increase airflow by widening the space between the septum and sidewalls and nose soft tissue, which is commonly referred to as the nasal valve area.

What Makes Rhinoplasty So Popular?Rhinoplasty can correct damage from rhinoplasty

Although uncommon, a "bad rhinoplasty" may be possible where the results expected by the patient have not been achieved at all. This is less likely to take place when a patient reaches the doctor with proper research done. However, from time to time it happens, whether due to surgical error or complications of healing. In these cases, the only way to reverse any damage done to the nose or inner parts is often through a rhinoplasty procedure. It is disappointing that this needs to happen at all, but it helps to keep rhinoplasty among the world's most sought-after procedures.

Rhinoplasty has many medical benefits

Various people wander in for consultations on rhinoplasty because there was a medical condition that brought them there. Since rhinoplasty is a method that provides services beyond a cosmetic application, surgeries can also be performed to help alleviate breathing disorder, widen the airways, correct breathing obstructions such as a deviated septum, etc.

Individuals with breathing problems, sinus disorders, snoring and some types of sleep apnea may all benefit from the proper functional rhinoplasty procedure. Popularity or social trends do not affect the reported cases of these medical issues, so because of them, yet another need for rhinoplasty surgery should hold this operation safely at the top.

Rhinoplasty for Injuries & Trauma

As long as people keep on having broken noses, rhinoplasty will always be needed. When a nose is damaged or injured significantly, plastic surgery is often needed to restore the nose to its original state, inside and out. Some instances involving the nose can cause severe blood clots which, if left untreated, will damage the nose's cartilage. Others may cause trouble breathing, snoring and a whole host of other nose problems.

When an individual suffers from any kind of nose injury, it's essential to have it checked out by a medical professional who can advise the patient whether or not they'll need a reconstructive operation. If this is the case, it is important to be sure to contact a trusted facial plastic surgeon who can fix any serious damage and set the nose to heal without bumps and scarring.

To conclude

The rhinoplasty market is growing with an increase in the number of different cosmetic surgeries around the globe. As stated by the National Center for Biotechnology Information, the number of cosmetic surgeries including rhinoplasty has increased dramatically worldwide over the last few years. Several invasive and non-invasive treatments are primarily designed to significantly improve and enhance the appearance of the patient and are commonly referred to as medical aesthetics.

Free Valuable Insights: Global Rhinoplasty Market to reach a market size of USD 4.7 billion by 2025

There is an increased demand for cosmetic procedures among millennials and younger generations, with a rising impact on social media, which is driving the growth of the market for medical aesthetics products. Rapid technological advances and the extensive acceptance of cosmetic procedures across the globe are also leading to the growth of the medical aesthetics market. Technological progress in this market is primarily aimed at developing convenient, faster, and low-risk products and procedures for patients.

About the Author

KBV Research is a global market research and consulting company serving all kinds of business verticals, government and non-governmental organizations, and not-for-profit organizations.

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Author: Kbv Research

Kbv Research

Member since: Jan 15, 2019
Published articles: 80

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